According to the Statista Global Consumer Survey carried out between April 2023 and March 2024 in the United Kingdom, members of the millennial generational cohort were the most likely to be dairy substitute consumers. Baby boomers were the least likely to consume dairy alternatives. For more countries, the results of prior surveys, and a variety of other topics, please visit our Global Consumer Survey web page.
Share of consumers who eat dairy substitutes in the UK in 2023/24, by generation
Covers the residential online population. This statistic combines four survey waves carried out in the stated time period
Supplementary notes
*Respondent number is for all four survey waves combined.
Gen Z classified as being born between 1995-2012.
Millennials classified as being born between 1980-1994.
Generation X classified as being born between 1965-1979.
Baby boomer classified as being born between 1946-1964.
For more information please visit the Global Consumer Survey home page and take a look at our methodology.
Figures have been rounded.
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Statista. (May 24, 2024). Share of consumers who eat dairy substitutes in the UK in 2023/24, by generation [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1388061/dairy-substitute-consumers-in-the-uk-by-generation
Statista. "Share of consumers who eat dairy substitutes in the UK in 2023/24, by generation." Chart. May 24, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1388061/dairy-substitute-consumers-in-the-uk-by-generation
Statista. (2024). Share of consumers who eat dairy substitutes in the UK in 2023/24, by generation. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1388061/dairy-substitute-consumers-in-the-uk-by-generation
Statista. "Share of Consumers Who Eat Dairy Substitutes in The Uk in 2023/24, by Generation." Statista, Statista Inc., 24 May 2024, https://www.statista.com/forecasts/1388061/dairy-substitute-consumers-in-the-uk-by-generation
Statista, Share of consumers who eat dairy substitutes in the UK in 2023/24, by generation Statista, https://www.statista.com/forecasts/1388061/dairy-substitute-consumers-in-the-uk-by-generation (last visited December 23, 2024)
Share of consumers who eat dairy substitutes in the UK in 2023/24, by generation [Graph], Statista, May 24, 2024. [Online]. Available: https://www.statista.com/forecasts/1388061/dairy-substitute-consumers-in-the-uk-by-generation
