Leading factors considered by Gen Z when making a purchase in the UK 2022

Published by
D. Tighe,
Jul 12, 2022
In early 2022, nearly 60 percent of Gen Z consumers in the United Kingdom (UK) indicated that price was a deciding factor when making a purchase, making it the generation's leading consideration when shopping. That being said, a considerable share of zoomers also kept other aspects in mind, such as a brand's sustainability efforts and their social media content.

Leading considerations influencing Gen Z consumers purchasing decisions in the United Kingdom (UK) in 2022

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Release date

May 2022

Region

United Kingdom

Survey time period

Early 2022

Number of respondents

over 1,000*

Method of interview

Online survey

Supplementary notes

* The respondent count includes the total number of responses from Gen Z as well as millennial consumers.

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