Retail & Trade
Shopping Behavior

Brand awareness by category in Belgium 2023

Published by

Alexander Kunst,

Aug 16, 2023

61 percent of Belgian respondents answer our survey on "Brand awareness by category" with "Consumer electronics". The survey was conducted in 2023, among 2,097 consumers.
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Brand awareness by category in Belgium as of March 2023

table column chart

Characteristic	Share of respondents
Consumer electronics	61%
Smartphones	56%
Clothing & shoes	47%
PCs / laptops	41%
Clothing	38%
Shoes	38%
TV & HiFi	34%
Cars, motorcycles, bicycles	32%
Household appliances	31%
Cosmetics & body care	28%
Food & non-alcoholic drinks	24%
Alcoholic drinks (only shown to respondents of legal drinking age)	22%
Pet products	21%
Bags & accessories	20%
Detergents & cleaning products	19%
Furniture & household goods	15%
Sports & outdoor products	15%
Accessories	14%
DIY & garden products	14%
Toys & baby products	12%
Bags & luggage	11%
Stationery & hobby supplies	7%
None of the above	12%

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Details: Belgium; January to March 2023; 2,097 respondents; 18-64 years

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Source

Statista Consumer Insights

Survey by

Statista

Source link

Consumer Insights Global survey

Release date

June 2023

Citation formats

Region

Belgium

Survey time period

January to March 2023

Number of respondents

2,097 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

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