Brand awareness by category in Indonesia 2024

71 percent of Indonesian respondents answer our survey on "Brand awareness by category" with "Smartphones". The survey was conducted in 2024, among 2,080 consumers.
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Brand awareness by category in Indonesia as of June 2024

Characteristic	Share of respondents
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Number of respondents

2,080 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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