Brand awareness by category in Colombia 2023

71 percent of Colombian respondents answer our survey on "Brand awareness by category" with "Clothing & shoes". The survey was conducted in 2023, among 2,089 consumers.
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Brand awareness by category in Colombia as of June 2023

Characteristic	Share of respondents
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Number of respondents

2,089 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

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