Primary bank by company / brand in Australia 2024

We asked Australian consumers about "Primary bank by company / brand" and found that "Commonwealth Bank" takes the top spot, while "Heritage Bank" is at the other end of the ranking. Find this and more survey data on primary bank by company / brand in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Primary bank by company / brand in Australia as of September 2024

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Number of respondents

2,017 respondents

Age group

18-64 years

Supplementary notes

During the survey, the question was phrased as follows: "At which of these banks is the account held that you primarily use?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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