Primary bank by company / brand in Germany 2024

We asked German consumers about "Primary bank by company / brand" and found that "Sparkasse" takes the top spot, while "Santander" is at the other end of the ranking.
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Primary bank by company / brand in Germany as of March 2024

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Number of respondents

5,991 respondents

Age group

18-64 years

Supplementary notes

During the survey, the question was phrased as follows: "At which of these banks is the account held that you primarily use?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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