Primary bank by company / brand in the U.S. 2024

Published by
Umair Bashir,
May 17, 2024
We asked U.S. consumers about "Primary bank by company / brand" and found that "Bank of America" takes the top spot, while "Truist Bank" is at the other end of the ranking.
Find this and more survey data on primary bank by company / brand in the U.S. in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Primary bank by company / brand in the U.S. as of March 2024

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Source

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Number of respondents

10,062 respondents

Age group

18-64 years

Supplementary notes

During the survey, the question was phrased as follows: "At which of these banks is the account held that you primarily use?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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