Most popular smart speaker brands 2024

The displayed data on the most popular smart speaker brands shows a country comparison from the Consumer Insights Global survey 2024. In the United Kingdom, the most owned smart speaker brand was Amazon Echo. Some 72 percent of UK respondents who owned a smart speaker owned an Amazon Echo, as of March 2024.
Want to know more about this topic? Check out share of smart speaker owners in 56 countries and territories worldwide to gain valuable insights about smart speaker ownership worldwide.
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Most owned smart speaker brand as of March 2024, by country

Characteristic	Share of respondents
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Number of respondents

251 - 2,725 respondents, differs by country

Age group

18-64 years

Special properties

respondents who own a smart speaker

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which smart speaker with an integrated virtual assistant do you own?"

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