Smart speaker owners in selected countries worldwide 2024

Taking a look at the share of smart speaker owners in selected countries worldwide, India is the highest ranking country followed by the United Kingdom, while Czechia ranks last. In India, 38 of repondents state that they own this kind of consumer electronics.
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Share of smart speaker owners in 56 countries & territories worldwide, as of February 2024

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Number of respondents

455 to 10,045 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Do you own smart home devices – i.e. devices that you can control via a smartphone / an internet connection?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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