Brand awareness by category in Australia 2024

Brand awareness by category in Australia as of September 2024

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Source

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Number of respondents

12,126 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Consumer electronics in Australia "

Other statistics that may interest you Consumer electronics in Australia

Regional and national overview

6

Personal computers

6

Smartphones

4

TV and audio

7

Consumer behavior

5

Smart homes

5

Further related statistics

17
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