First Stop: Amazon

Shopping Behavior

Over the years, Google has established itself as the first stop for almost everyone trying to find something online. When it comes to product searches however, Amazon has emerged as a powerful rival and is currently beating Google (and other search engines for that matter) in the race to becoming the first stop for online shoppers.

According to a UPS survey among more than 5,000 U.S. online shoppers, Amazon and other marketplaces are the most popular destination for shoppers searching for a product. Retailers also play an important part in product research, with 29 percent of shoppers using a retailer channel to begin their path to purchase.

Infographic: First Stop: Amazon | Statista

Description

This chart shows where U.S. online shoppers begin searching for products.

Report

Download Chart

URL to be used as reference link:

https://www.statista.com/chart/10166/where-us-online-shoppers-begin-searching-for-products/

HTML code to embed chart

<a href="https://www.statista.com/chart/10166/where-us-online-shoppers-begin-searching-for-products/" title="Infographic: First Stop: Amazon | Statista"><img src="https://cdn.statcdn.com/Infographic/images/normal/10166.jpeg" alt="Infographic: First Stop: Amazon | Statista" width="100%" height="auto" style="width: 100%; height: auto !important; max-width:960px;-ms-interpolation-mode: bicubic;"/></a> You will find more infographics at <a href="https://www.statista.com/chartoftheday/">Statista</a>

Beauty product search starting on Amazon in the U.S. 2023, by generation

Leading channels for product search worldwide 2024

Top channels used for product search for alcohol online 2024

Leading channels for product search in France 2024

Consumers searching products on Amazon 2023, by age

Top channels used for product search for second-hand goods online 2023

Related Infographics

Amazon

satellite constellation projects

Modes of transportation

E-commerce

Antitrust in the technology industry

Economic Indicators

FAQ

The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL. More Information
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
For individual content and infographics in your Corporate Design, please visit our agency website www.statista.design

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information

First Stop: Amazon

Shopping Behavior