A survey conducted in 2023 revealed that a third of global shoppers used online marketplaces (e.g. Amazon, Tmall, Mercado Libre) for product search when it comes to alcoholic beverages, making this the preferred channel for pre-purchase browsing among consumers, ranking ahead of in-store browsing (21 percent) and search engines (14 percent).
Leading channels used for product search for alcoholic beverages online globally in 2023
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Other statistics that may interest you Alcohol e-commerce
Overview
4
- Premium Statistic E-commerce revenue of the alcoholic beverages industry worldwide 2017-2029
- Premium Statistic Most used online purchase channels for alcoholic beverages worldwide 2023
- Premium Statistic Top channels used for product search for alcohol online 2023
- Premium Statistic Top sources of inspiration for buying alcohol online 2023
Leading markets
6
- Premium Statistic Alcohol e-commerce revenue worldwide 2023, by country
- Premium Statistic Revenue of the online alcoholic drinks industry in the U.S. 2019-2029
- Premium Statistic Alcoholic beverage e-commerce share of sales in the U.S. 2018-2022
- Premium Statistic E-commerce revenue of the alcoholic beverages industry in Europe 2017-2028
- Premium Statistic Alcohol e-commerce revenue in Europe 2023, by segment
- Premium Statistic E-commerce revenue of the alcoholic beverages industry in the UK 2017-2028
Leading online retailers
8
- Basic Statistic Top wine and liquor online stores worldwide 2023
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- Premium Statistic Naked Wines plc sales revenue worldwide 2019-2023
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- Basic Statistic Most well-known beverage online shops in in the United States 2023
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Reach & Traffic
7
- Premium Statistic E-commerce penetration in the alcoholic drinks industry worldwide 2023, by segment
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- Premium Statistic totalwine.com: web traffic in the U.S. 2024
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- Premium Statistic drizly.com: web traffic in the U.S. 2024
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Wunderman Thompson Commerce. (June 28, 2023). Leading channels used for product search for alcoholic beverages online globally in 2023 [Graph]. In Statista. Retrieved May 28, 2024, from https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/
Wunderman Thompson Commerce. "Leading channels used for product search for alcoholic beverages online globally in 2023." Chart. June 28, 2023. Statista. Accessed May 28, 2024. https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/
Wunderman Thompson Commerce. (2023). Leading channels used for product search for alcoholic beverages online globally in 2023. Statista. Statista Inc.. Accessed: May 28, 2024. https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/
Wunderman Thompson Commerce. "Leading Channels Used for Product Search for Alcoholic Beverages Online Globally in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/
Wunderman Thompson Commerce, Leading channels used for product search for alcoholic beverages online globally in 2023 Statista, https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/ (last visited May 28, 2024)
Leading channels used for product search for alcoholic beverages online globally in 2023 [Graph], Wunderman Thompson Commerce, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1420614/alcohol-online-search-channels-worldwide/