Data for agencies & media groups

Consumer insights that take you from brief to pitch, without the detour

Consumer data, market forecasts, and analysis-ready exports—in one connected workflow. Every source cited, with a number your client can trace.

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Trusted by agencies & media groups at 30K+ businesses worldwide

  • Google
  • Samsung
  • PayPal
  • Telekom
  • Adobe
  • P&G

WHY AGENCIES CHOOSE STATISTA

The data behind every brief, pitch, and client conversation

 

One consistent methodology, across every market you work in

Switching between sources for different markets means your process changes with them. Statista uses consistent survey methodology—so audience comparisons always hold up, and the number you use works the same way as the one for APAC or the U.S.

From question to export, without the rebuild


Most research workflows reset between projects. Statista saves your audiences, persists your filters across markets, and exports in formats your team can drop straight into presentations.

Verified data behind every citation, not just every answer

Agency teams already use AI to research and brief. The problem is what those tools draw from. Data points on Statista are verified by one of 300+ expert researchers. When a figure goes in front of a client, you know you can always stand behind it.

Success Story

“Statista provides us with relevant data when we need it, which helps us build trust and partnerships with our clients."

– Piotr Tomczuk, VP Strategy, Assembly Digital Commerce

Read more customer stories

USE CASES

How agency & media group work gets done with Statista

Consumer AI for agencies

When a brief comes in, you need to know the audience fast

Consumer Insights lets you build and compare target audiences across 30+ countries. Use AND/OR logic across thousands of demographic, psychographic, and behavioral variables. Saved audiences carry over between projects, so you're not rebuilding from scratch when the next brief lands.

  • Profile audiences by demographics, attitudes, media habits, and purchase behavior
  • Compare consumer profiles across markets in a single workflow
  • Export analysis-ready outputs directly into your pitch deck
     

Explore Consumer Insights

Statista Consumer Insights interface showing an AI-powered query — "How does Gen Z decide what to buy in the U.S.?" — alongside a bar chart comparing Gen Z and general population eCommerce behaviors, and a data callout revealing that 61% of Gen Z in Germany discover products via social media.

Statista Market Insights

Understand the context of a client’s market in seconds

Market Insights gives your team five-year forecasts, category benchmarks, and ad spend data across 190+ countries—so you can walk into a pitch on any category with the market context already in hand. Pair it with Consumer Insights for the full picture: what the market looks like, and who's in it.

  • Size market opportunity and identify growth segments with structured forecasts
  • Benchmark ad spend and category performance across geographies
  • Access over 1M+ expert-verified statistics across 80K+ topics, fully citable
     

Explore Market Insights

Research AI & Statista+

Make the insight really land in the pitch

When a brief calls for something beyond the platform—bespoke research, a custom report, or a data-driven content asset—Statista+ delivers analyst-led work built around your specific client question.

  • Use Research AI to surface the narrative angle your client hasn't seen yet
  • Export charts, crosstabs, and reports in PPT, PDF, CSV, and XLS
  • Commission bespoke consumer or market research through Statista+ Research
  • Turn findings into thought leadership, whitepapers, or campaign assets
     

Explore Statista+

Laptop screen showing Statista+ webpage reading ‘Get tailored solutions for your data needs’ with a smiling businesswoman, a floating 'Research AI by Statista' chat box, and decorative sparkle icon.

Success Story

"Statista addresses challenges in understanding international markets when it comes to analysing categories, brands, and audiences."


Ben Newman, Insights & Effectiveness Manager, Anything is Possible
 

STATISTA CONNECT

Verified consumer data, inside your AI tools and dashboards


Agency teams are already using AI to research, brief, and build. Statista Connect gives those tools a grounding later with trusted data. Via API, Statista data flows directly into your internal dashboards, briefing tools, and AI workflows—so the answer is sourced before it leaves the building.

Statista Connect connecting Statista's trusted data into various applications, like Canva, Langdock, Microsoft 365 Copilot, and Perplexity

RESOURCES

Check out our data for agencies in action

Decoding AI Consumers 2026

Meet the four AI consumer personas reshaping buying decisions, trust, and loyalty—and what they mean for how your clients reach their audiences.


Download the whitepaper

Customer story: Premium Retail Services agency

When existing tools couldn't deliver the specificity needed for C-suite pitches, Premium turned to Statista’s Market Insights and saved 8 hours of research a month.

Read the success story

AI Shopping Trends and the Path to Purchase

How does AI influence what your consumers ultimately buy? This report explores current consumer trends and shows how AI use and influence varies—ideal for agencies and media groups.

Download the report

GET STARTED

When the brief lands, Statista's got the answer

 

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