Share of TikTok users believing brands should be on social media in Brazil 2023-2024

Published by
J. G. Navarro,
May 3, 2024
During a 2024 survey among TikTok users in Brazil, 71 percent reported believing that brands should be on social media to interact with consumers. In the previous year, the share reached 76 percent.

Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil in 2023 and 2024

© Statista 2024
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Source

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Release date

March 2024

Region

Brazil

Survey time period

March 22 to 31, 2023; February 2024

Number of respondents

1,008*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* In March 2023, the source surveyed 1,544 people aged 16 and above through an online panel.

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Audiences

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