Influencer marketing in Europe - statistics & facts
Key insights
- Influencer marketing market size worldwide
- 24bn USD
Detailed statistics
Global influencer marketing value 2016-2024
- Influencer marketing platform size worldwide
- 17.4bn USD
Detailed statistics
Influencer marketing platform market size worldwide 2022-2025
- Leading platform for influencer marketing worldwide
Detailed statistics
Leading platforms for influencer marketing worldwide 2020
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Social media platforms most used by brands for influencer marketing in Brazil 2023
Social media platforms most used by brands for influencer marketing in Brazil 2023
Social media platforms most used by brands for influencer marketing in Brazil as of November 2023
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Top social media for influencer marketing in France 2023
Top social media for influencer marketing in France 2023
Most used social media networks for influencer campaigns in France in 2023
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Influencer marketing spend and social ad spend growth in the U.S. 2023
Influencer marketing spend and social ad spend growth in the U.S. 2023
Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025
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Most preferred social media for influencer marketing in France 2023
Most preferred social media for influencer marketing in France 2023
Social media which French influencers used the most as of December 2023, by gender
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Social media accounts users followed and purchased from 2023, by generation
Social media accounts users followed and purchased from 2023, by generation
Types of social media accounts shoppers followed and purchased from worldwide as of 2nd quarter 2023, by generation
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Preferred platforms for influencer marketing India 2023
Preferred platforms for influencer marketing India 2023
Leading social media platforms for influencer marketing across India in 2023
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AI use for social media influencer marketing India 2023
AI use for social media influencer marketing India 2023
Use of AI for social media influencer marketing in India in 2023
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Social media marketing global challenges for marketers 2023
Social media marketing global challenges for marketers 2023
Leading challenges of social media marketing according to professionals globally as of April 2023
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Influencer following rate on social media in China 2023
Influencer following rate on social media in China 2023
Share of Chinese respondents following at least one influencer on social media as of May 2023
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Influencer following rate on social media in China 2023, by age group
Influencer following rate on social media in China 2023, by age group
Share of Chinese respondents following at least one influencer on social media as of May 2023, by age group
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Influencer following rate on social media in Taiwan 2023
Influencer following rate on social media in Taiwan 2023
Share of respondents following at least one influencer on social media in Taiwan as of May 2023
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Influencer following rate on social media in Taiwan 2023, by age group
Influencer following rate on social media in Taiwan 2023, by age group
Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group
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Influencer following rate on social media in Hong Kong 2023, by age group
Influencer following rate on social media in Hong Kong 2023, by age group
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group
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Influencer following rate on social media in Hong Kong 2023
Influencer following rate on social media in Hong Kong 2023
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023
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Influencer following rate on social media in Hong Kong 2023, by gender
Influencer following rate on social media in Hong Kong 2023, by gender
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender
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Influencer following rate on social media in China 2023, by gender
Influencer following rate on social media in China 2023, by gender
Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender
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People that follow at least one social media influencer India 2023, by gender
People that follow at least one social media influencer India 2023, by gender
Share of people that follow at least one social media influencer in India in May 2023, by gender
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People that follow at least one social media influencer India 2023
People that follow at least one social media influencer India 2023
Share of people that follow at least one social media influencer in India in May 2023
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Benefits of social media marketing worldwide 2023
Benefits of social media marketing worldwide 2023
Leading benefits of using social media for marketing purposes worldwide as of January 2023
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Number of products purchased per person online vs. on social media 2023
Number of products purchased per person online vs. on social media 2023
Number of products purchased per person online vs. on social media worldwide in 2023
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Share of SMBs who use AI in marketing/social media in the U.S. 2023
Share of SMBs who use AI in marketing/social media in the U.S. 2023
Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023
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Social media link rates in e-mail marketing campaigns sent worldwide 2023
Social media link rates in e-mail marketing campaigns sent worldwide 2023
Use of social media links in e-mail marketing footers worldwide as of December 2023
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Social media marketing market size in Japan 2020-2027
Social media marketing market size in Japan 2020-2027
Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Future use of social media among marketers worldwide 2023, by platform
Future use of social media among marketers worldwide 2023, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2023
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Basic Statistic
Most popular social media in China Q3 2023
Most popular social media in China Q3 2023
Monthly usage of major social media platforms in China as of 3rd quarter 2023
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People that follow at least one social media influencer India 2023, by age group
People that follow at least one social media influencer India 2023, by age group
Share of people that follow at least one social media influencer in India in May 2023, by age group
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Social media usage for digital marketing in India 2022, by marketing content type
Social media usage for digital marketing in India 2022, by marketing content type
Social media usage for digital marketing in India in 2022, by marketing content type
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Most popular social media platforms for influencer marketing campaigns Indonesia 2022
Most popular social media platforms for influencer marketing campaigns Indonesia 2022
Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022
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Leading social media platforms for influencer marketing campaigns Singapore 2022
Leading social media platforms for influencer marketing campaigns Singapore 2022
Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022
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Leading social media platforms for influencer marketing campaigns Thailand 2022
Leading social media platforms for influencer marketing campaigns Thailand 2022
Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022
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Most preferred new social media for influencer marketing by French marketers 2021
Most preferred new social media for influencer marketing by French marketers 2021
New social media on which French agencies and brands are lancing influencer campaigns in 2021
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Social media used for online purchases in Poland 2023
Social media used for online purchases in Poland 2023
Social media used for online shopping in Poland in 2023
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Global influencer marketing value 2016-2024
Global influencer marketing value 2016-2024
Influencer marketing market size worldwide from 2016 to 2024 (in billion U.S. dollars)
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Share of Hungarian online shops using social media 2022, by platform
Share of Hungarian online shops using social media 2022, by platform
Share of online shops present on social media sites in Hungary in 2022, by platform
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Content types engaging for social media marketing in the U.S. 2022
Content types engaging for social media marketing in the U.S. 2022
Types of most engaging content for social media marketing according to consumers in the United States as of April 2022
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Influencer marketing market size in Japan 2020-2027
Influencer marketing market size in Japan 2020-2027
Annual expenditure on influencer marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
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Share of people who followed social media influencers Philippines 2023
Share of people who followed social media influencers Philippines 2023
Share of people who follow at least one influencer on social media in the Philippines as of May 2023
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Leading social media platforms used for B2B marketing 2023
Leading social media platforms used for B2B marketing 2023
Leading social media platforms used for business-to-business (B2B) marketing as of March 2023
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Social media marketing market size in Japan 2023, by segment
Social media marketing market size in Japan 2023, by segment
Annual expenditure on social media marketing in Japan in 2023, by segment (in billion Japanese yen)
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Gen Z vs. overall shoppers discovering and buying on social media 2023
Gen Z vs. overall shoppers discovering and buying on social media 2023
Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023
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Social networks most likely to be used to make online purchases globally 2023
Social networks most likely to be used to make online purchases globally 2023
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2023
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Use of social media for brand research in Kenya 2023
Use of social media for brand research in Kenya 2023
Percentage of internet users who use social media channels to find information about brands and products in Kenya as of Q3 2023
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Use of social media for brand research in Romania 2024
Use of social media for brand research in Romania 2024
Use of social media for brand research in Romania in 2024
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Influencer marketing spending worldwide and in the U.S. 2022-2023
Influencer marketing spending worldwide and in the U.S. 2022-2023
Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars)
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Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform
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Adults' opinions on ads at airports versus online and on social media worldwide 2023
Adults' opinions on ads at airports versus online and on social media worldwide 2023
Adults' opinions on advertising at airports versus online and on social media worldwide as of December 2023
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Social media ad spending in Chile 2018-2023
Social media ad spending in Chile 2018-2023
Social media advertising spending in Chile from 2018 to 2023 (in billion Chilean pesos)
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Leading types of followed social media accounts Japan Q3 2023
Leading types of followed social media accounts Japan Q3 2023
Most common types of social media accounts followed by internet users in Japan as of 3rd quarter 2023
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Total potential ad reach on social media in South Korea 2024, by platform
Total potential ad reach on social media in South Korea 2024, by platform
Total potential reach of advertisements on social media in South Korea as of January 2024, by social media platform (in millions)
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Social media advertising audience profile Indonesia 2023, by age and gender
Social media advertising audience profile Indonesia 2023, by age and gender
Share of advertising audience of social media in Indonesia as of January 2023, by age and gender
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