Rakuten Insight survey conducted in Thailand on reasons for purchasing items via social commerce in February 2023, the majority of the respondents stated that it was due to the ease of purchase. In comparison, 12 percent indicated that the advertisement on social media was convincing.
According to a Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023
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Other statistics that may interest you Social commerce in Thailand
Overview
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- Premium Statistic Countries with highest and lowest social commerce engagement 2022
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- Premium Statistic E-commerce market value Thailand 2015-2024
- Premium Statistic Share of social commerce shoppers APAC 2023, by country
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Key performance indicators
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Social commerce platforms
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Influencer marketing
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- Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
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Consumer behavior
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- Premium Statistic Leading sources of inspiration for online shoppers APAC 2022, by country
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- Premium Statistic Leading products bought on social commerce Thailand 2023, by gender
- Premium Statistic Leading barriers to not buying products on social media Thailand 2023
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Rakuten Insight. (March 15, 2023). Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. "Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023." Chart. March 15, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. (2023). Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. "Reasons for Purchasing Products on Social Commerce among Consumers in Thailand as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight, Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023 Statista, https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/ (last visited May 13, 2024)
Reasons for purchasing products on social commerce among consumers in Thailand as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/