In the first half of 2022, the global ad fraud rate of desktop display advertising which was optimized against ad fraud stood at 1.4 percent; for desktop display ads not optimized against fraud, the value amounted to 13.2 percent.
Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status
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TotalMedios. (September 16, 2022). Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/1227239/ad-fraud-rate-format/
TotalMedios. "Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status." Chart. September 16, 2022. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/1227239/ad-fraud-rate-format/
TotalMedios. (2022). Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/1227239/ad-fraud-rate-format/
TotalMedios. "Ad Fraud Rate of Selected Digital Advertising Formats Worldwide in 1st Half 2022, by Optimization Status." Statista, Statista Inc., 16 Sep 2022, https://www.statista.com/statistics/1227239/ad-fraud-rate-format/
TotalMedios, Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status Statista, https://www.statista.com/statistics/1227239/ad-fraud-rate-format/ (last visited June 05, 2024)
Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status [Graph], TotalMedios, September 16, 2022. [Online]. Available: https://www.statista.com/statistics/1227239/ad-fraud-rate-format/