The share of marketing budget spent on mobile has grown over the last few years in Europe, the Middle East and Africa (EMEA). In 2019, 40 percent of respondents were spending more than a quarter of their marketing budget on mobile marketing and advertising. The share of marketers that spent less than ten percent has also decreased.
Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019
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WARC, & MMA. (October 21, 2019). Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019 [Graph]. In Statista. Retrieved May 23, 2024, from https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC, und MMA. "Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019." Chart. October 21, 2019. Statista. Accessed May 23, 2024. https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC, MMA. (2019). Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019. Statista. Statista Inc.. Accessed: May 23, 2024. https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC, and MMA. "Share of Budget Allocated to Mobile Marketing and Advertising in Europe, The Middle East and Africa (Emea) from 2016 to 2019." Statista, Statista Inc., 21 Oct 2019, https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/
WARC & MMA, Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019 Statista, https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/ (last visited May 23, 2024)
Share of budget allocated to mobile marketing and advertising in Europe, the Middle East and Africa (EMEA) from 2016 to 2019 [Graph], WARC, & MMA, October 21, 2019. [Online]. Available: https://www.statista.com/statistics/1062058/mobile-marketing-budget-allocation-emea/