Yihan Ma
Research expert covering e-commerce and FMCG in Greater China
Detailed statistics
Resident population in China 2020, by generation
Detailed statistics
Interests and hobbies of Generation Z in China 2020
Detailed statistics
Breakdown of monthly expenditure of Gen Z in China 2021, by segment
Age distribution in China 2013-2023
Age distribution in China from 2013 to 2023
Population distribution by five-year age group in China 2022
Population distribution in China in 2022, by five-year age group
Resident population in China 2020, by generation
Resident population in China in 2020, by generation (in millions)
Resident population distribution in China 2020, by generation
Distribution of resident population in China in 2020, by generation
Generation Z active online population in China 2018-2022
Number of Generation Z active internet users in China from June 2018 to June 2022 (in millions)
Generation Z's share in total active online population in China 2016-2020
Share of Generation Z in Chinese active internet users from November 2016 to November 2020
Monthly surveyed urban youth unemployment rate in China September 2021-2024
Monthly surveyed urban unemployment rate of people aged 16 to 24 in China from September 2021 to September 2024
Monthly disposable income of Chinese Gen-Z 2021
Monthly disposable income of Chinese Generation Z as of January 2021 (in yuan)
Sources of disposable income of Chinese Gen-Z 2021
Sources of disposable income of Chinese Generation Z as of January 2021
Average monthly salary received by Gen-Z employees in China 2021, by gender
Average monthly salary received by Generation Z employees in China as of September 2021, by gender (in yuan)
Share of Generation Z consumers saving money in China 2018
Share of Generation Z saving money in China as of August 2018
Leading channels to buy products in China 2021, by generation
Primary shopping methods used among consumers in China as of September 2021, by generation
Breakdown of traditional e-commerce and live commerce users China 2021, by generation
Distribution of traditional e-commerce and live commerce users in China as of November 2021, by generation
Breakdown of newly added online shoppers in China 2017-2021, by generation
Distribution of newly added e-commerce users in China from November 2017 to November 2021, by generation
E-commerce penetration rate among active Gen Z users China in 2020, by platform
Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform
Online spending power of Gen Z users China 2022
Distribution of online spending capability among Generation Z consumers in China as of June 2022
Willingness of online shopping among Gen Z in China 2022
Distribution of online shopping willingness among Generation Z consumers in China as of June 2022
Share of Gen Z consumers who heavily consumed beverages and snacks China 2021
Share of generation Z consumers who consumed beverages and snacks at least once a week in China as of May 2021
Distribution of monthly apparel spending among Gen Z consumers in China 2022
Distribution of monthly expenditure on apparel among generation Z consumers in China as of 2022
Leading channels to buy cosmetics among Chinese Generation Z 2021
Leading channels to purchase beauty and skincare products among Chinese Generation Z as of January 2021
Major reasons for Gen Z to purchase luxury goods China 2020
Leading reasons for Generation Z consumers to buy personal luxury goods in China in 2020
Most owned consumer electronics among Gen Z consumers in China 2022
Share of generation Z consumers owning consumer electronics in China as of August 2022, by device
Annual spending on garage kits by Gen-Z in China 2021
Expenditure on anime and game collectibles annually by Generation Z in China as of February 2021 (in yuan)
Distribution of spending of Gen Z students and non-students in China 2021
Distribution of monthly expenditure of students and not students from Generation Z in China as of March 2021
Breakdown of monthly expenditure of Gen Z in China 2021, by segment
Distribution of monthly spending among Generation Z consumers in China as of March 2021, by category
Influence of advertising on Gen Y and Z consumers in China 2021
Influence of advertising on purchase decision among millennials and Generation Z in China as of 2021
Share of planned and impulsive purchase among GenY and Gen Z in China 2022
Distribution of planned and impulsive purchase among younger consumers in China as of February 2022, by generation
Attitude towards BNPL among Gen Y and Gen Z in China 2022
Attitudes towards BNPL (buy-now-pay-later) among Generation Y and Generation Z consumers in China as of February 2022
Preferences of domestic brands among consumers in China 2021, by generation
Share of consumers who purchase more Chinese brands compared to foreign brands in China as of September 2021, by generation
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)