Attitudes towards online shopping among Chinese Zoomers 2024

Published by
Yihan Ma,
Dec 20, 2024

According to a survey conducted by Statista Consumer Insights among Generation Z in China, 38 percent of respondents said they would like to get the item they bought within the same day. In addition, 38 percent of respondents found customer reviews on the internet very helpful, and 35 percent of respondents would do online research before each purchase.

Attitudes towards online shopping among consumers from the Generation Z in China as of September 2024

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Source

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Release date

October 2024

Region

China

Survey time period

October 4, 2023 to September 20, 2024

Number of respondents

892 respondents

Age group

18-29 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Which of these statements about online shopping do you agree with? (multi-pick)"

More information on the methodology can be found here.

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