Valentina Dencheva
Researcher
Detailed statistics
Global influencer marketing value 2016-2024
Detailed statistics
Share of marketing budgets spent on influencer marketing worldwide 2024
Detailed statistics
Number of influencers brands worked with worldwide 2024
Social media platforms most used by brands for influencer marketing in Brazil 2023
Social media platforms most used by brands for influencer marketing in Brazil as of November 2023
Influencer marketing spend and social ad spend growth in the U.S. 2023
Influencer marketing spending and social advertising spending growth in the United States from 2019 to 2025
Social media usage for digital marketing in India 2022, by marketing content type
Social media usage for digital marketing in India in 2022, by marketing content type
Content types engaging for social media marketing in the U.S. 2022
Types of most engaging content for social media marketing according to consumers in the United States as of April 2022
Top social media for marketing content distribution worldwide 2022
Social media platforms that were most effective for content distribution according to marketers worldwide in 2022
Top social media for influencer marketing in France 2023
Most used social media networks for influencer campaigns in France in 2023
Preferred platforms for influencer marketing India 2023
Leading social media platforms for influencer marketing across India in 2023
AI use for social media influencer marketing India 2023
Use of AI for social media influencer marketing in India in 2023
Most preferred social media for influencer marketing in France 2023
Social media which French influencers used the most as of December 2023, by gender
Most valuable social media platforms for B2B marketers worldwide 2023
Social media platforms for B2B content marketers worldwide that delivers the best value as of July 2023
People that follow at least one social media influencer India 2023, by gender
Share of people that follow at least one social media influencer in India in May 2023, by gender
People that follow at least one social media influencer India 2023
Share of people that follow at least one social media influencer in India in May 2023
Benefits of social media marketing worldwide 2023
Leading benefits of using social media for marketing purposes worldwide as of January 2023
Share of SMBs who use AI in marketing/social media in the U.S. 2023
Share of small and medium-sized businesses (SMBs) that used vs did not use artificial intelligence (AI) in marketing or social media in the United States as of August 2023
Most popular social media platforms for influencer marketing campaigns Indonesia 2022
Most commonly used social media platforms for influencer marketing campaigns in Indonesia as of October 2022
Leading social media platforms for influencer marketing campaigns Singapore 2022
Most commonly used social media platforms for influencer marketing campaigns in Singapore as of October 2022
Leading social media platforms for influencer marketing campaigns Thailand 2022
Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022
Most preferred new social media for influencer marketing by French marketers 2021
New social media on which French agencies and brands are lancing influencer campaigns in 2021
Future use of social media among marketers worldwide 2023, by platform
Planned changes in use of selected social media for marketing purposes worldwide as of January 2023
People that follow at least one social media influencer India 2023, by age group
Share of people that follow at least one social media influencer in India in May 2023, by age group
Major social media platforms to meet virtual influencers in China 2022
Distribution of virtual humans on major social media platforms in China in 2022
Distribution of influencer marketing campaigns Asia 2019-2022, by platform
Distribution of social media influencer marketing campaigns in Asia from September 2019 to August 2022, by platform
Influencer following rate on social media in China 2023
Share of Chinese respondents following at least one influencer on social media as of May 2023
Influencer following rate on social media in China 2023, by age group
Share of Chinese respondents following at least one influencer on social media as of May 2023, by age group
Influencer following rate on social media in Taiwan 2023
Share of respondents following at least one influencer on social media in Taiwan as of May 2023
Influencer following rate on social media in Taiwan 2023, by age group
Share of respondents following at least one influencer on social media in Taiwan as of May 2023, by age group
Influencer following rate on social media in Hong Kong 2023
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023
Influencer following rate on social media in Hong Kong 2023, by age group
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by age group
Influencer following rate on social media in Hong Kong 2023, by gender
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender
Influencer following rate on social media in China 2023, by gender
Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender
Share of people who followed social media influencers Philippines 2023
Share of people who follow at least one influencer on social media in the Philippines as of May 2023
Leading social media platforms used for B2B marketing 2023
Leading social media platforms used for business-to-business (B2B) marketing as of March 2023
Most viewed content formats on social media Indonesia 2023
Most viewed content formats on social media in Indonesia as of June 2023
Social networking channels used for influencer marketing Philippines 2022
Social media used for influencer marketing campaigns in the Philippines as of October 2022
Preferences for clicking social media ads Thailand 2023
Reasons for clicking social media advertisements in Thailand as of July 2023
Main reasons against social media ads Thailand 2023
Leading reasons for not wanting to see ads on social media platforms in Thailand as of July 2023
Top social media platforms used for B2B content marketing worldwide 2022
Leading paid social media platforms used by B2B marketers to distribute content worldwide as of July 2022
Social media marketing market size in Japan 2020-2027
Annual expenditure on social media marketing in Japan from 2020 to 2023 with a forecast until 2027 (in billion Japanese yen)
England and Wales: children social media content exposure 2023, by gender
Share of children aged between seven and 11 years who reported exposure to social media content as of April 2023, by gender
England and Wales: kids and teens social media content exposure 2023
Share of children and teenagers in England and Wales who reported exposure to selected types of social media content as of April 2023
Influencer impact on beauty standards of young girls Australia 2022
Impact of social media influencer content on the beauty standards of young girls in Australia as at November 2022
Influencer marketing spending worldwide and in the U.S. 2022-2023
Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars)
Frequency of purchase after seeing social media ads Thailand 2023
Frequency of purchasing an item after viewing a social media ads in Thailand as of July 2023
Social media marketing global challenges for marketers 2023
Leading challenges of social media marketing according to professionals globally as of April 2023
Top trends dominating influencer marketing strategies for marketers worldwide 2023
Leading trends dominating influencer marketing strategies according to marketers worldwide as of October 2023
Social media marketing spend in Serbia 2021, by platform
Estimated social media marketing investment in Serbia in 2021, by platform (in 1,000 euros)
Leading impactful social media ads Thailand 2023
Most impactful social media ads in Thailand as of July 2023
Most used social media channels for brand interaction in the U.S. 2023
Social media channels most used by internet users in the United States to interact with brands in 2022 and 2023
Preferred platform for social media influencer collaboration India 2022
Leading social media platforms for influencer collaboration across India in 2022
Social media platforms used by marketers worldwide 2023
Leading social media platforms used by marketers worldwide as of January 2023
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)