Advertising in the United States – statistics & facts

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Key insights

U.S. advertising & PR industry revenue
171bn USD
U.S. advertising & PR industry expenses
107bn USD
U.S. top advertisers
Amazon, Comcast, and P&G

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Current statistics on this topic

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Overview

  • Premium Statistic Revenue in the advertising market United States 2020-2030
  • Premium Statistic Ad revenues in the U.S. 2024-2028, by medium
  • Premium Statistic Change in advertising spending in the U.S. 2023, by medium
  • Basic Statistic Estimated revenue of the ad, PR, and related services industry in the U.S. 2004-2022
  • Basic Statistic Estimated expenses of the ad, PR, and related services industry in the U.S. 2007-2022
  • Premium Statistic Largest advertisers in the U.S. 2022
  • Premium Statistic U.S. measured media ad spend 2022, by category
  • Premium Statistic Local advertising revenue in the U.S. 2019-2024
  • Premium Statistic Leading paid media in the U.S. 2023, by local advertising revenue
  • Premium Statistic Leading multi-market advertising pitches in the U.S. 2023, by media spending

Broadcast media

  • Premium Statistic TV advertising spending in the U.S. 2011-2027
  • Premium Statistic Upfront TV ad spend in the U.S. 2019-2025
  • Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
  • Premium Statistic Largest advertisers on cable TV networks in the U.S. 2022
  • Premium Statistic Radio advertising revenue in the U.S. & Canada 2024-2028
  • Premium Statistic Largest radio advertisers in the U.S. 2023
  • Premium Statistic Leading radio advertiser industries in the U.S. 2023, by radio ad spending

Print media

  • Premium Statistic U.S. newspaper publishers revenue 2010-2021, by source
  • Premium Statistic Advertising revenue of U.S. newspapers 2013-2021
  • Premium Statistic U.S. periodical publishers revenue 2010-2021, by source
  • Premium Statistic Quarterly magazine ad spend in the U.S. 2019-2021
  • Premium Statistic Largest magazine advertisers in the U.S. 2022

Outdoor

  • Premium Statistic Out-of-home (OOH) advertising revenue in the U.S. 2007-2023
  • Basic Statistic Estimated revenue of out-of-home (OOH) advertising companies in the U.S. 2000-2022
  • Basic Statistic Estimated expenses of out-of-home (OOH) advertising companies in the U.S. 2007-2022
  • Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2023, by OOH ad spending
  • Premium Statistic Change in OOH ad spend of the top four highest-spending categories in the U.S. 2023
  • Premium Statistic YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q3 2024

Digital

Audio & video streaming

  • Premium Statistic Digital audio ad spend in the U.S. 2016-2023
  • Premium Statistic U.S. podcast advertising revenue in the U.S. 2015-2026
  • Premium Statistic Podcast ad spend growth in the U.S. 2021-2026
  • Premium Statistic Podcast ad revenue in the U.S. 2021-2023, by genre
  • Premium Statistic Largest podcast advertisers in the U.S. Q1 2024
  • Premium Statistic Streaming services' advertising CPM in the U.S. 2022-2023
  • Premium Statistic Estimated ad revenue of Netflix and Disney+ in the U.S. 2023-2025

Advertising perception & consumption

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