Non-digital advertising touchpoints in the U.S. 2024| Statista

"On TV" and "On billboards, screens, and other advertising spaces on the go (including in public transportation)" are the top two answers among U.S. consumers in our survey on the subject of "Non-digital advertising touchpoints".
The survey was conducted online among 60,869 respondents in the United States, in 2024.

Non-digital advertising touchpoints in the U.S. as of December 2024

Characteristic	Share of respondents
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Number of respondents

60,869 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across non-digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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