Thomas Alsop
Research expert covering the global hardware industry
Asus - statistics & facts
In 2024, Asus announced a portfolio of artificial intelligence (AI)-powered Windows PCs, dubbed Copilot+ PCs, in what many regard as the start of a new era of computing. This development is expected to rejuvenate the PC industry, coming at an ideal time. Asus operates in a PC market that recorded a 15 percent decline in shipments in 2023, suffering from a period of inventory rebalance and a challenging economic climate. Performing worse than the industry average, Asus hopes that with the global economy in recovery, coupled with the advent of PCs capable of handling AI on-device, that its outlook is a brighter one.
Asus’ business is dominated by PCs and associated devices
Asus’s product offering is categorized across PCs, gaming hardware, and components. The company's largest product segment is the PC segment, accounting for over 60 percent of revenues generated by the company in 2023. In the same year, Asus shipped 17.1 million PCs globally, with 4.4 million shipped in the final quarter of the year. In line with this, the Taiwanese tech firm recorded a decline in revenue in 2023, falling by 10 percent over the course of year. In terms of its key geographies, most of Asus’s revenue is generated across Asia, with the region accounting for a share of 45 percent in 2023.Asus is keen to explore new markets and technologies
In addition to its traditional PC and computer peripherals markets where the company will continue to innovate, Asus has also expressed a desire to expand its gaming ecosystem, such as the release of new professional gaming displays and additional gaming peripherals. Furthermore, the company is keen to pursue further business possibilities around advanced graphics cards, high-speed routers, network switches, and AI servers. These technologies are being deployed to support the development of AI and meet the growing demands that it now poses.The PC market is led by Lenovo and HP
In 2023, the market leader in the global PC market was Lenovo, with a market share of around 25 percent. HP was second with a 22 percent share, while Asus sat down in fifth place with a share of just over seven percent. As a result, the company sat below the likes of Dell and Apple, although it was just above fellow Taiwanese vendor Acer. When looking at the Chromebook market, Asus competes once more with the above vendors, excluding Apple, and records a market share of around 10 percent each quarter.A future of PCs that enable seamless AI experiences
For vendors like Asus, staying agile and responsive to user needs will be crucial for maintaining a competitive edge, whether catering to casual users handling everyday tasks or PC gaming enthusiasts. With the increasing influence of AI and its demands on computing power, providing devices capable of supporting AI both through the cloud and on-device will become most appealing to prospective buyers.
