Household appliances market in Russia - statistics & facts
The household appliances market has steadily expanded in Russia in recent years. Impacted by the exodus of several international brands from the market in response to the war in Ukraine in 2022, the market was expected to shrink by nearly 43 percent in that year. In 2020, the COVID-19 pandemic contributed to the e-commerce development in the market, which was reflected in the growing number of online customers for such products, with the largest number of users ordering small appliances via the internet. In 2021, the most significant increase in consumer demand was recorded for smart speakers and robot vacuum cleaners.
The small appliances segment was highly dependent on imports, mostly from China, Belarus, and Vietnam. Vacuum cleaners were the most imported product category, followed by food grinders and mixers. In 2021, Russia imported vacuum cleaners worth nearly 758 million U.S. dollars. Between 2020 and 2021, a significant increase was recorded in imports of coffee and tea makers, at over 32 percent.
Key segments of the Russian household appliances market
Russia had one of the highest refrigerator and washing machine ownership rates worldwide. Almost all households in the country possessed these appliances. Furthermore, these two products accounted for the largest share of the major appliances’ sales revenue in the country, which was forecast at nearly 2.6 billion U.S. dollars in 2022. In the following five years, the segment was projected to grow slowly, remaining below the pre-war level. In view of the Western sanctions on Russia in 2022, which included a ban on exports of certain high-tech goods to the country, Russian producers could face manufacturing challenges and have to domestically produce or find new import partners for certain parts. In 2021, 12 million large appliances were produced in the country.The small appliances segment was highly dependent on imports, mostly from China, Belarus, and Vietnam. Vacuum cleaners were the most imported product category, followed by food grinders and mixers. In 2021, Russia imported vacuum cleaners worth nearly 758 million U.S. dollars. Between 2020 and 2021, a significant increase was recorded in imports of coffee and tea makers, at over 32 percent.
