Household appliances brand awareness worldwide in 2023, by country
According to the Statista Global Consumer Survey in 2023, Brazil residents pay the most attention to the brand when it comes to household appliances with 54 percent of respondents doing so. Italy had the highest share of residents who paid attention to brands when shopping for new home appliances with 46 percent of residents reporting so, compare to only 28 percent of residents in the Netherlands reported the same.
