Digital market in the United Arab Emirates - statistics & facts
In an era where digital transformation shapes economies and societies, the United Arab Emirates (UAE) stands out as a hub of digital innovation within the Gulf Cooperation Council (GCC). As countries globally compete to harness technologies such as artificial intelligence (AI), blockchain, robotics, and the Internet of Things (IoT), the UAE has been proactive in adopting these advancements. Global spending on digital transformation was projected to surpass three trillion U.S. dollars by 2026. The UAE’s investments in these technologies have not only enhanced economic productivity but have also improved digital quality of lifeacross several sectors, marking it as a leader in digital progress within the region.
The combination of a significant customer base and robust digital infrastructure has fostered the growth of new digital startups and businesses, contributing to the UAE's evolving digital economy. In 2024, the penetration rate of AR and VR in the UAE reached around 70 percent, demonstrating the nation's forward momentum in the digital landscape.
The UAE’s strong commitment to technological innovation positions it as a leader in the Middle East’s digital economy. The rapid development of digital media, e-commerce, and digital services promises an even more connected, tech-driven future for the nation.
The digital landscape of the UAE market
The UAE’s digital market is powered by a young, tech-savvy population and a strong government commitment to digital innovation. With one of the highest internet penetration rates worldwide, the UAE has become a thriving market for digital media and advertising, e-commerce, and services such as gaming and mobile applications. Government initiatives like Dubai Silicon Oasis and Dubai Internet City have played a pivotal role in encouraging digital business development and attracting international investment.The combination of a significant customer base and robust digital infrastructure has fostered the growth of new digital startups and businesses, contributing to the UAE's evolving digital economy. In 2024, the penetration rate of AR and VR in the UAE reached around 70 percent, demonstrating the nation's forward momentum in the digital landscape.
E-commerce and digital advertising
As the digital landscape expands, advertising and e-commerce have emerged as key growth areas, driven by the UAE's increasing online population and consumer demand for convenience. The e-commerce industry in the UAE has seen a surge, with consumers turning to online platforms for everything from retail to health services. The UAE’s digital health revenue was estimated at over 620 million U.S. dollars in 2024. This shift has prompted businesses to enhance their online presence and explore targeted advertising strategies, making digital advertising one of the fastest-growing segments in the market.The UAE’s strong commitment to technological innovation positions it as a leader in the Middle East’s digital economy. The rapid development of digital media, e-commerce, and digital services promises an even more connected, tech-driven future for the nation.
