UAE: in-app advertising spending 2030

The ad spending in the 'In-App Advertising' segment of the advertising market in the United Arab Emirates was forecast to continuously increase between 2024 and 2030 by in total 138.3 million U.S. dollars (+43.54 percent). After the eleventh consecutive increasing year, the ad spending is estimated to reach 455.94 million U.S. dollars and therefore a new peak in 2030. Notably, the ad spending of the 'In-App Advertising' segment of the advertising market was continuously increasing over the past years.

Find further information concerning the average ad spending per internet user in the 'Social Media Advertising' segment of the advertising market in Ireland and the ad spending in the 'Digital Out-of-Home Advertising' segment of the advertising market in Saudi Arabia.

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In-app advertising spending in the United Arab Emirates from 2019 to 2030 (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

In-app advertising refers to the promotion of products or services within a mobile application and to ad spending on displaying advertisements within an application. This includes various formats, such as banner ads, interstitial ads, video ads, and native ads, that are integrated into the mobile app's user interface and appear as part of the app's content. The ads are usually shown to target users based on their preferences and online behavior.

Structure:

In-app advertising consists of 21 app categories, books & reference, business, education, entertainment, finance, food & drink, game, health & fitness, lifestyle, medical, music, navigation, news & magazines, photo & video, productivity, shopping, social networking, sports, travel, utilities, and weather.

Additional information:

In-app advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed and definition of each category, use the info button right next to the boxes.

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