Like the rest of the alcoholic beverages market, spirits are recovering from the downturn caused by the pandemic and inflation in the wake of the Ukraine war. Spirits are well poised to continue their growth. The world's largest alcohol markets, China and the United States are both great lovers of the beverage. By 2027, the size of
is expected to reach about two trillion U.S. dollars. The
China is the world's biggest spirits market
In 2022, China generated over 140 billion U.S. dollars in spirit revenue, making it the
leading country in the global spirits market that year, by far. At about 52 billion U.S. dollars, the United States ranked second. In 2022, spirits overtook beer as the
alcoholic beverage market share leader in the United States for the first time. The United Kingdom was the world’s
leading spirits exporter in 2022. Roughly 9.3 billion U.S. dollars’ worth of spirits was exported to other countries across the globe. The
most popular spirits brand, in terms of sales volume was Jinro, a brand of soju owned by HiteJinro, with sales standing at over 100 million 9-liter cases in 2022.
Japan leads consumption
Consumption of spirits rebounded slightly in 2023, as it did for all categories of alcoholic beverages, but growth in consumption was still relatively small. With volume sales exceeding 766 million 9-liter cases, ready to drink spirits were by far the
most popular type of distilled alcoholic beverages in the world. Just as China is the biggest market for spirits, the biggest consumers are also found in Asia.
Per-capita volume sales were highest in Japan, with consumers drinking 21.73 liters per capita.
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