Global: alcoholic drinks market revenue 2018-2028

The global alcoholic drinks market was forecast to continuously increase between 2024 and 2028, by in total 384.4 billion U.S. dollars (+22.4 percent). After the eighth consecutive increasing year, the indicator is estimated to reach 2.1 trillion U.S. dollars and therefore a new peak in 2028.

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The global market for alcoholic beverages

China is the country with the largest market for alcoholic drinks worldwide. The East Asian country’s market for alcoholic drinks generates more than 335 billion U.S. dollars worth of revenue annually. The United States follows in second place with approximately 286 billion U.S. dollars' worth of revenue. The global market for spirits, such as whisky, vodka, rum, gin, tequila, and others, amounts to approximately 531 billion U.S. dollars. In comparison, the revenue of the global wine market amounts to about 265 billion U.S. dollars. The United States has by far the largest market share with revenues of approximately 58 billion U.S. dollars. France follows in second place, with about 26.7 billion U.S. dollars worth of revenue, slightly edging China’s wine market revenues of 26.4 billion U.S. dollars.

Wine in the United States

The United States is the leading wine importer worldwide. The United States' imports of wine amount to approximately six billion euros annually. Furthermore, the United States also produces about 752 million gallons annually. The vast majority of wine produced in the United States is made in the state of California. Californian wine production makes up almost 80 percent of the total wine production in the United States. Wine consumption in the United States has increased continuously during the last 17 years. About 40 percent more wine is now consumed in the United States as compared to 2005.

Revenue of the alcoholic drinks market worldwide from 2018 to 2028 (in billion U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 4 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

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