Digital advertising in Vietnam - statistics & facts

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Key insights

Forecast for the digital ad spend share of total advertising expenditure in Vietnam
30.2%
Digital advertising format with the highest spending growth in Vietnam
Video advertising
Average cost-per-click of Google Ads search advertising in Vietnam
0.35 USD

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Overview

Key indicators

Search advertising

Online video advertising

  • Premium Statistic Revenue of the video advertising market APAC 2022, by country
  • Premium Statistic Share of internet users streaming online videos Vietnam Q2 2018-Q3 2023
  • Premium Statistic Daily time spent watching TV and streaming content Vietnam Q2 2018-Q3 2023
  • Premium Statistic Leading social media apps to watch videos Vietnam Q2 2024
  • Premium Statistic Leading social media apps to watch short videos Vietnam Q3 2024

Social media advertising

Consumer behavior

  • Premium Statistic Level of concern over ad fraud and quality-related issues APAC 2021, by country
  • Premium Statistic Level of concern over third-party cookie deprecation APAC 2021, by country
  • Premium Statistic Brand discovery sources Vietnam Q3 2023
  • Premium Statistic Digital marketing engagement Vietnam Q3 2023, by activity
  • Premium Statistic Perceived representativeness of ads Vietnam Q3 2021-Q3 2023
  • Premium Statistic Ad blocker usage Vietnam Q3 2021-Q3 2023

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