Vietnam: digital social media advertising revenue share 2018-2027

The share of revenue generated via advertising purchases in the digital social media advertising segment of the digital advertising market in Vietnam was forecast to continuously increase between 2023 and 2027 by in total 3.5 percentage points. The share is estimated to amount to 38.32 percent in 2027.Find further information concerning the Digital Advertising market and its segments. Here you can find the ad spending growth concerning the video advertising segment of the digital advertising market in the United States and the average ad spending per internet user (ARPU) concerning the search advertising segment of the digital advertising market in the United Kingdom.

Revenue share of digital social media advertising in Vietnam from 2018 to 2027

Characteristic	Share of ad spending
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed.

Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.

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