Lai Lin Thomala
Research expert covering Greater China
Mobile internet usage in China - statistics & facts
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With the turn of the 21st century, mobile internet has become indispensable for people to stay connected. China is one of the world leaders in terms of smartphone userbase and mobile connectivity. As of 2024, about 1.1 billion people had subscribed to mobile internet services in the country, equivalent to roughly 78 percent of its population. China’s swift 5G adoption and other technological advancements will not only rewrite consumer experience, but also bring its digital economy to the next level.
Along with the rising aging population, individuals aged 50 years or above accounted for a quarter of the mobile internet users in China. - the second-largest user group with about 330 million monthly active users. Despite being less active online, Chinese senior netizens have become more tech-savvy. That means there is a huge untapped potential in mobile internet segments, especially e-commerce and short videos.
Market saturation driving the 5G shift
After a decade of mobile economy boom, China’s mobile internet user growth has been slowing in recent few years. Meanwhile, 4G mobile network is reaching its peak, propelling the country to step up its 5G adoption. Currently, over 350 Chinese cities have 5G availability, trailing behind the United Sates. The rapid 5G transition is also happening on the consumption end, with 5G smartphone share in mobile phone shipments hovering above 80 percent. In 2024, 5G was anticipated to account for over a third of the total mobile data subscriptions.The emerging internet user groups
When it comes to consumer segmentations, the lower-tier and ‘silver hair’ markets have become increasingly important in driving China’s digital economy growth. As of December 2024, slightly over half of mobile internet users lived in tier-3 cities and below, the country’s less-developed area. Compared with their metropolitan peers, lower-tier consumers tend to have less financial pressure and more time to enjoy their life. AIGC, life services, and mobile banking were the segments recording the highest user growth in the lower-tier regions.Along with the rising aging population, individuals aged 50 years or above accounted for a quarter of the mobile internet users in China. - the second-largest user group with about 330 million monthly active users. Despite being less active online, Chinese senior netizens have become more tech-savvy. That means there is a huge untapped potential in mobile internet segments, especially e-commerce and short videos.
