Lai Lin Thomala
Research expert covering Greater China
Digital music industry in China - statistics & facts
With “access” being the buzzword of the present age, music streaming has gone from being a trend to the norm. China poses a fertile market with about 770 million digital music users as of 2020, which is expected to rise by another 30 million in 2023. After exponential growths in the recent few years, the Chinese digital music market was expected to reach its saturation level slowly.
This multi-million-dollar market was majorly sustained by the distribution of recorded music as opposed to live music in China. Undoubtedly, it was music streaming holding the largest share of revenue generated by the industry, equivalent to more than 700 million U.S. dollars in 2019. As of June 2021, the online music streaming userbase in the country figured around 680 million users, most of them accessing these services via smartphones.
This multi-million-dollar market was majorly sustained by the distribution of recorded music as opposed to live music in China. Undoubtedly, it was music streaming holding the largest share of revenue generated by the industry, equivalent to more than 700 million U.S. dollars in 2019. As of June 2021, the online music streaming userbase in the country figured around 680 million users, most of them accessing these services via smartphones.
