T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Alcoholic beverages in Brazil - statistics & facts
Brazil is renowned for soccer, carnival, coffee, and caipirinha. The country's national drink made from sugar, lime, and cachaça, a sugarcane-based liquor, is a staple and often portrayed as to be enjoyed on a sunny beach. Brazil's alcoholic drinks industry is diverse and growing, and the South American country is a major player in the market. In 2023, this sector generated a revenue of more than 58.5 billion U.S. dollars, and the country is expected to become the second largest global market for alcoholic beverages by 2027.
Brazil's alcoholic beverages industry, building on its current growth, has the potential to become even more prominent, generating additional contributions to the country’s economy and job market.
Beer
The alcoholic beverage market includes beer, wine, and spirits. Beer is the most consumed alcoholic beverage in Brazil, based on quantity. Beer consumption was expected to reach 11.3 billion liters by 2024. On the production side, the country was the second largest beer producer in the Americas, following the United States. Leading Brazilian beer brands such as Brahma, Skol, and Antarctica were among the country’s most valued brands in 2022. Beer also constitutes one of the most promising segments, as evidenced by the number of breweries registered in the country, which has grown at an outstanding pace and reached 1,847 establishments as of 2023.Wine
Brazil is considered an emerging wine-producing country worldwide. Internationally known for its sparkling wine, Brazilian wine exports amounted to more than 11 million U.S. dollars in 2023. The southern state of Rio Grande do Sul is the most important region regarding vineyard surface area, wine production, sales volumes and exports. With around two liters of wine consumed per person per year, wine consumption in Brazil is still significantly lower than in top wine-consuming countries around the globe.Cachaça
Cachaça, a distilled spirit produced from sugar cane, is the favorite hard alcoholic beverage among Brazilians. Brands such as Cachaça 51, Pitú, Velho Barreiro and Ypióca are increasing their international presence. In 2023, there were a total of 1,217 establishments producing cachaça in Brazil, which contributed to the over eight million liters exported of the drink that generated a value of around 20.2 million U.S. dollars.Brazil's alcoholic beverages industry, building on its current growth, has the potential to become even more prominent, generating additional contributions to the country’s economy and job market.
