Expedia Group, Inc. - statistics & facts
Founded in 1996 as a division of Microsoft but spun off into a public company soon after, in the past three decades the Expedia Group has consolidated its position as one of the leading players of the online travel market. Once operating solely as Expedia.com, the group has gradually acquired a wide range of travel brands, including Vrbo, Hotels.com, and trivago, becoming the second-largest online travel agency (OTA) worldwide, just behind Booking Holdings. As reported by the company, the total number of employees of Expedia Group, Inc. exceeded 17 thousand in 2023, rising over the previous year. However, it remained significantly below the figures recorded before the coronavirus (COVID-19) pandemic.
That said, the competition is fierce, as the company’s biggest competitors include online travel giants such as Booking Holdings, Airbnb, and Trip.com. Based on Statista’s Consumer Insights Global survey, Booking.com was the main brand for hotel and private accommodation online bookings in the U.S. as of December 2023, while Expedia ranked fourth. Meanwhile, when looking at the leading brands for flight search engine online bookings in the United States, Expedia came second, with around a third of respondents mentioning having booked a flight via its website.
Has the Expedia Group recovered from the impact of COVID-19?
After experiencing steady growth since 2007, Expedia Group’s global revenue more than halved with the onset of the health crisis, falling to around five billion U.S. dollars. The company’s earnings, however, showed strong signs of recovery in the following years and ultimately surpassed pre-pandemic levels in 2023, reaching just under 13 billion U.S. dollars. When breaking down Expedia Group’s revenue by segment, bookings for lodging generated by far the highest profit, both before and after the impact of COVID-19, increasing by two billion U.S. dollars from 2019 to 2023. By contrast, the air market had the sharpest decline in revenue over the same period. Overall, while the company reported over 2.6 billion U.S. dollars of net loss in the first year of the pandemic, Expedia Group’s net income amounted to nearly 800 million U.S. dollars in 2023.What is the Expedia Group’s biggest market?
The United States is a fundamental market for the travel company, with Expedia Group’s revenue in the U.S. accounting for over 60 percent of the firm’s global earnings in 2023. The strong presence in the country is reflected by a high brand awareness. In 2023, Expedia - Expedia Group’s flagship brand - ranked in Statista’s Brand KPI survey as the most well-known travel portals in the United States, ahead of Booking.com.That said, the competition is fierce, as the company’s biggest competitors include online travel giants such as Booking Holdings, Airbnb, and Trip.com. Based on Statista’s Consumer Insights Global survey, Booking.com was the main brand for hotel and private accommodation online bookings in the U.S. as of December 2023, while Expedia ranked fourth. Meanwhile, when looking at the leading brands for flight search engine online bookings in the United States, Expedia came second, with around a third of respondents mentioning having booked a flight via its website.
