Key insights
- Global programmatic ad spend
- 595bn USD
Detailed statistics
Programmatic ad spend worldwide 2017-2028
- Annual global programmatic ad spend growth
- 9%
Detailed statistics
Programmatic ad spend growth worldwide 2018-2028
- Largest programmatic market worldwide
- United States
Detailed statistics
Largest programmatic markets worldwide 2024
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
8
- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Programmatic ad spend growth worldwide 2018-2028
- Premium Statistic Digital ad spend worldwide 2020-2029, by purchase method
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Economic losses due to ad fraud worldwide 2023, by format
- Premium Statistic Programmatic ad brand risk rate 2022, by category
- Premium Statistic Share of MFA sites in programmatic market worldwide 2023
- Premium Statistic Key data on bid shading worldwide 2023
Overview
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Premium Statistic
Programmatic ad spend worldwide 2017-2028
Programmatic ad spend worldwide 2017-2028
Global programmatic advertising spending from 2017 to 2028 (in billion U.S. dollars)
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Premium Statistic
Programmatic ad spend growth worldwide 2018-2028
Programmatic ad spend growth worldwide 2018-2028
Change in programmatic advertising spending worldwide from 2018 to 2028
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Premium Statistic
Digital ad spend worldwide 2020-2029, by purchase method
Digital ad spend worldwide 2020-2029, by purchase method
Distribution of digital advertising spending worldwide from 2020 to 2029, by purchase method
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Premium Statistic
Change in programmatic ad spend worldwide Q2 2023, by category
Change in programmatic ad spend worldwide Q2 2023, by category
Change in programmatic advertising spending in 2nd quarter 2023, by category
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Premium Statistic
Economic losses due to ad fraud worldwide 2023, by format
Economic losses due to ad fraud worldwide 2023, by format
Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format
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Premium Statistic
Programmatic ad brand risk rate 2022, by category
Programmatic ad brand risk rate 2022, by category
Programmatic advertising brand risk rate worldwide in 2nd half 2022, by category and device
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Premium Statistic
Share of MFA sites in programmatic market worldwide 2023
Share of MFA sites in programmatic market worldwide 2023
Share of made-for-advertising (MFA) sites in the open internet programmatic advertising spending and impressions worldwide between September 2022 and January 2023
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Premium Statistic
Key data on bid shading worldwide 2023
Key data on bid shading worldwide 2023
Key data on bid shading in programmatic advertising worldwide as of July 2023
Regional data
4
- Premium Statistic Programmatic share of digital ad spend worldwide 2022, by region
- Premium Statistic Programmatic ad spend worldwide 2024, by region
- Premium Statistic Distribution of programmatic ad spend worldwide 2024, by region
- Premium Statistic Programmatic ad spend CAGR worldwide 2017-2028, by region
Regional data
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Premium Statistic
Programmatic share of digital ad spend worldwide 2022, by region
Programmatic share of digital ad spend worldwide 2022, by region
Share of programmatic in digital advertising spending worldwide in 2022, by region
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Premium Statistic
Programmatic ad spend worldwide 2024, by region
Programmatic ad spend worldwide 2024, by region
Programmatic advertising spending worldwide in 2024, by region (in billion U.S. dollars)
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Premium Statistic
Distribution of programmatic ad spend worldwide 2024, by region
Distribution of programmatic ad spend worldwide 2024, by region
Distribution of programmatic advertising spending worldwide in 2024, by region
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Premium Statistic
Programmatic ad spend CAGR worldwide 2017-2028, by region
Programmatic ad spend CAGR worldwide 2017-2028, by region
Compound annual growth rate (CAGR) of programmatic advertising spending worldwide from 2017 to 2028, by region
Leading markets
7
- Premium Statistic Leading programmatic markets worldwide 2024, by growth rate
- Premium Statistic Largest programmatic markets worldwide 2024
- Premium Statistic Largest programmatic markets in Africa 2024
- Premium Statistic Largest programmatic markets in Asia-Pacific 2024
- Premium Statistic Largest programmatic markets in Europe 2024
- Premium Statistic Programmatic ad spend in North America 2024, by country
- Premium Statistic Largest programmatic markets in Latin America 2024
Leading markets
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Premium Statistic
Leading programmatic markets worldwide 2024, by growth rate
Leading programmatic markets worldwide 2024, by growth rate
Fastest-growing programmatic markets worldwide in 2024
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Largest programmatic markets worldwide 2024
Largest programmatic markets worldwide 2024
Leading programmatic advertising markets worldwide in 2024, by spending (in billion U.S. dollars)
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Premium Statistic
Largest programmatic markets in Africa 2024
Largest programmatic markets in Africa 2024
Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars)
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Premium Statistic
Largest programmatic markets in Asia-Pacific 2024
Largest programmatic markets in Asia-Pacific 2024
Leading programmatic advertising markets in Asia-Pacific in 2024, by spending (in billion U.S. dollars)
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Premium Statistic
Largest programmatic markets in Europe 2024
Largest programmatic markets in Europe 2024
Leading programmatic advertising markets in Europe in 2024, by spending (in billion U.S. dollars)
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Premium Statistic
Programmatic ad spend in North America 2024, by country
Programmatic ad spend in North America 2024, by country
Programmatic advertising spending in North America in 2024, by country (in billion U.S. dollars)
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Premium Statistic
Largest programmatic markets in Latin America 2024
Largest programmatic markets in Latin America 2024
Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars)
Players
10
- Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
- Premium Statistic Leading header-bidding technologies worldwide 2024
- Premium Statistic Adform A/S revenue 2015-2023
- Premium Statistic Criteo revenue 2019-2023
- Premium Statistic HubSpot, Inc.'s revenue worldwide 2010-2023, by type
- Premium Statistic JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
- Basic Statistic Magnite revenue 2016-2023
- Premium Statistic Mobivsta ad tech revenue 2021-2023, by subsidiary
- Premium Statistic Teads revenue 2016-2023
- Premium Statistic The Trade Desk revenue 2016-2023
Players
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Premium Statistic
Market share of the leading marketing automation solution providers worldwide 2024
Market share of the leading marketing automation solution providers worldwide 2024
Market share of the leading marketing automation solution providers worldwide as of July 2024
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Premium Statistic
Leading header-bidding technologies worldwide 2024
Leading header-bidding technologies worldwide 2024
Leading header-bidding technologies worldwide in October 2024, by usage share
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Premium Statistic
Adform A/S revenue 2015-2023
Adform A/S revenue 2015-2023
Revenue generated by Adform A/S worldwide from 2015 to 2023 (in million euros)
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Premium Statistic
Criteo revenue 2019-2023
Criteo revenue 2019-2023
Revenue generated by Criteo SA from 2019 to 2023 (in billion U.S. dollars)
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Premium Statistic
HubSpot, Inc.'s revenue worldwide 2010-2023, by type
HubSpot, Inc.'s revenue worldwide 2010-2023, by type
HubSpot, Inc.'s revenue worldwide from 2010 to 2023, by type (in million U.S. dollars)
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Premium Statistic
JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
JCDecaux SE's programmatic digital out-of-home (prDOOH) advertising revenue from 2021 to 2023 (in million euros)
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Basic Statistic
Magnite revenue 2016-2023
Magnite revenue 2016-2023
Revenue generated by Magnite, Inc. from 2016 to 2023 (in million U.S. dollars)
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Premium Statistic
Mobivsta ad tech revenue 2021-2023, by subsidiary
Mobivsta ad tech revenue 2021-2023, by subsidiary
Revenue generated by Mobvista in the advertising technology segment from 2021 to 2023, by subsidiary (in million U.S. dollars)
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Premium Statistic
Teads revenue 2016-2023
Teads revenue 2016-2023
Revenue generated by Teads from 2016 to 2023 (in million euros)
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Premium Statistic
The Trade Desk revenue 2016-2023
The Trade Desk revenue 2016-2023
Revenue generated by The Trade Desk, Inc. from 2016 to 2023 (in million U.S. dollars)
Connected TV (CTV)
6
- Premium Statistic Connected TV ad revenue worldwide 2014-2025
- Premium Statistic Open programmatic CTV ad spend worldwide Q3 2020-Q3 2023
- Premium Statistic Ad spend losses due to ad fraud & invalid traffic (IVT) worldwide Q2 2024
- Premium Statistic CTV ad fraud worldwide 2020-2024
- Premium Statistic CTV ad fraud worldwide Q2 2024, by device
- Premium Statistic CTV ad fraud in selected markets worldwide Q2 2024
Connected TV (CTV)
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Premium Statistic
Connected TV ad revenue worldwide 2014-2025
Connected TV ad revenue worldwide 2014-2025
Connected TV advertising revenue worldwide from 2014 to 2025 (in billion U.S. dollars)
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Premium Statistic
Open programmatic CTV ad spend worldwide Q3 2020-Q3 2023
Open programmatic CTV ad spend worldwide Q3 2020-Q3 2023
Open programmatic connected TV (CTV) advertising spending worldwide in selected quarters between 2020 and 2023 (in billion U.S. dollars)
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Premium Statistic
Ad spend losses due to ad fraud & invalid traffic (IVT) worldwide Q2 2024
Ad spend losses due to ad fraud & invalid traffic (IVT) worldwide Q2 2024
Open programmatic advertising spending wasted due to invalid traffic (IVT) and advertising fraud on selected platforms worldwide in 2nd quarter 2024 (in billion U.S. dollars)
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Premium Statistic
CTV ad fraud worldwide 2020-2024
CTV ad fraud worldwide 2020-2024
Share of traffic to connected TV (CTV) programmatic advertising that was invalid worldwide in selected quarters between 2020 and 2024
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Premium Statistic
CTV ad fraud worldwide Q2 2024, by device
CTV ad fraud worldwide Q2 2024, by device
Share of traffic to connected TV (CTV) programmatic advertising that was invalid on selected devices worldwide in 2nd quarter 2024
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Premium Statistic
CTV ad fraud in selected markets worldwide Q2 2024
CTV ad fraud in selected markets worldwide Q2 2024
Share of traffic to connected TV (CTV) programmatic advertising that was invalid in selected markets worldwide in 2nd quarter 2024
Digital out-of-home (DOOH)
5
- Premium Statistic Share of global marketers including or intending to add prDOOH to media plans 2024
- Premium Statistic Top methods for purchasing DOOH campaigns according to marketers worldwide 2024
- Premium Statistic Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2024
- Premium Statistic Top ways to measure prDOOH ads' attribution according to marketers worldwide 2024
- Premium Statistic Sustainability's relevance for marketers deciding to invest in prDOOH worldwide 2024
Digital out-of-home (DOOH)
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Premium Statistic
Share of global marketers including or intending to add prDOOH to media plans 2024
Share of global marketers including or intending to add prDOOH to media plans 2024
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of August 2024
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Premium Statistic
Top methods for purchasing DOOH campaigns according to marketers worldwide 2024
Top methods for purchasing DOOH campaigns according to marketers worldwide 2024
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of August 2024
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Premium Statistic
Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2024
Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2024
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of August 2024
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Premium Statistic
Top ways to measure prDOOH ads' attribution according to marketers worldwide 2024
Top ways to measure prDOOH ads' attribution according to marketers worldwide 2024
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of August 2024
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Premium Statistic
Sustainability's relevance for marketers deciding to invest in prDOOH worldwide 2024
Sustainability's relevance for marketers deciding to invest in prDOOH worldwide 2024
Percentage of marketers considering sustainability an important driving factor when investing in programmatic digital out-of-home (prDOOH) advertising worldwide as of August 2024
Marketer insights
6
- Premium Statistic Leading programmatic ad concerns worldwide 2024
- Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Importance of sustainability in programmatic advertising worldwide 2024
- Premium Statistic Digital media monetization tactics used by retailers worldwide 2023
- Premium Statistic Marketing areas in which X (formerly Twitter) lacks effectivity 2023
- Premium Statistic Digital media importance among DMOs worldwide September 2023
Marketer insights
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Premium Statistic
Leading programmatic ad concerns worldwide 2024
Leading programmatic ad concerns worldwide 2024
Leading concerns among programmatic advertising experts worldwide as of July 2024
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Premium Statistic
Leading solutions to replace 3rd-party cookies worldwide 2023
Leading solutions to replace 3rd-party cookies worldwide 2023
Third-party cookie replacement solutions being tested worldwide as of August 2023
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Premium Statistic
Importance of sustainability in programmatic advertising worldwide 2024
Importance of sustainability in programmatic advertising worldwide 2024
Importance of sustainability in programmatic advertising worldwide as of July 2024
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Premium Statistic
Digital media monetization tactics used by retailers worldwide 2023
Digital media monetization tactics used by retailers worldwide 2023
Digital media monetization tactics used by retailers worldwide as of 1st quarter 2023
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Premium Statistic
Marketing areas in which X (formerly Twitter) lacks effectivity 2023
Marketing areas in which X (formerly Twitter) lacks effectivity 2023
Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023
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Premium Statistic
Digital media importance among DMOs worldwide September 2023
Digital media importance among DMOs worldwide September 2023
Perceived importance of digital media among destination marketing organizations (DMOs) worldwide as of September 2023
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