Programmatic advertising worldwide - statistics & facts

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Key insights

Global programmatic ad spend
595bn USD
Annual global programmatic ad spend growth
9%
Largest programmatic market worldwide
United States

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Overview

  • Premium Statistic Programmatic ad spend worldwide 2017-2028
  • Premium Statistic Programmatic ad spend growth worldwide 2018-2028
  • Premium Statistic Digital ad spend worldwide 2021-2030, by purchase method
  • Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
  • Premium Statistic Economic losses due to ad fraud worldwide 2023, by format
  • Premium Statistic Programmatic ad brand risk rate 2022, by category
  • Premium Statistic Share of MFA sites in programmatic market worldwide 2023
  • Premium Statistic Key data on bid shading worldwide 2023

Regional data

Leading markets

  • Premium Statistic Leading programmatic markets worldwide 2024, by growth rate
  • Premium Statistic Largest programmatic markets worldwide 2024
  • Premium Statistic Largest programmatic markets in Africa 2024
  • Premium Statistic Largest programmatic markets in Asia-Pacific 2024
  • Premium Statistic Largest programmatic markets in Europe 2024
  • Premium Statistic Programmatic ad spend in North America 2024, by country
  • Premium Statistic Largest programmatic markets in Latin America 2024

Players

  • Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
  • Premium Statistic Leading header-bidding technologies worldwide 2024
  • Premium Statistic Adform A/S revenue 2015-2023
  • Premium Statistic Criteo revenue 2019-2023
  • Premium Statistic HubSpot, Inc.'s revenue worldwide 2010-2023, by type
  • Premium Statistic JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
  • Basic Statistic Magnite revenue 2016-2023
  • Premium Statistic Mobivsta ad tech revenue 2021-2023, by subsidiary
  • Premium Statistic Teads revenue 2016-2023
  • Premium Statistic The Trade Desk revenue 2016-2023

Connected TV (CTV)

  • Premium Statistic Connected TV ad revenue worldwide 2014-2025
  • Premium Statistic Open programmatic CTV ad spend worldwide Q3 2020-Q3 2023
  • Premium Statistic Ad spend losses due to ad fraud & invalid traffic (IVT) worldwide Q2 2024
  • Premium Statistic CTV ad fraud worldwide 2020-2024
  • Premium Statistic CTV ad fraud worldwide Q2 2024, by device
  • Premium Statistic CTV ad fraud in selected markets worldwide Q2 2024

Digital out-of-home (DOOH)

  • Premium Statistic Share of global marketers including or intending to add prDOOH to media plans 2024
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers worldwide 2024
  • Premium Statistic Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2024
  • Premium Statistic Top ways to measure prDOOH ads' attribution according to marketers worldwide 2024
  • Premium Statistic Sustainability's relevance for marketers deciding to invest in prDOOH worldwide 2024

Marketer insights

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