Among top one million websites by traffic on the internet, 1.52 percent used Amazon Transparent Ad Marketplace for header-bidding in October 2023, making it the most popular technology used for this purpose. Prebid ranked second, used by roughly one percent of the top one million sites. In total, 33.25 thousand or 3.3 percent of the top one million websites used header-bidding tech at that point in time.
Leading header-bidding technologies worldwide in October 2023, by usage share
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Share of websites using the technology
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BuiltWith. (October 11, 2023). Leading header-bidding technologies worldwide in October 2023, by usage share [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1227289/header-bidding-technologies/
BuiltWith. "Leading header-bidding technologies worldwide in October 2023, by usage share." Chart. October 11, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1227289/header-bidding-technologies/
BuiltWith. (2023). Leading header-bidding technologies worldwide in October 2023, by usage share. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1227289/header-bidding-technologies/
BuiltWith. "Leading Header-bidding Technologies Worldwide in October 2023, by Usage Share." Statista, Statista Inc., 11 Oct 2023, https://www.statista.com/statistics/1227289/header-bidding-technologies/
BuiltWith, Leading header-bidding technologies worldwide in October 2023, by usage share Statista, https://www.statista.com/statistics/1227289/header-bidding-technologies/ (last visited August 24, 2024)
Leading header-bidding technologies worldwide in October 2023, by usage share [Graph], BuiltWith, October 11, 2023. [Online]. Available: https://www.statista.com/statistics/1227289/header-bidding-technologies/