Key insights
- Global programmatic ad spend
- 595bn USD
Detailed statistics
Programmatic ad spend worldwide 2017-2028
- Annual global programmatic ad spend growth
- 9%
Detailed statistics
Programmatic ad spend growth worldwide 2018-2028
- Largest programmatic market worldwide
- United States
Detailed statistics
Largest programmatic markets worldwide 2024
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
8
- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Programmatic ad spend growth worldwide 2018-2028
- Premium Statistic Digital ad spend worldwide 2020-2029, by purchase method
- Premium Statistic Change in programmatic ad spend worldwide Q2 2023, by category
- Premium Statistic Share of MFA sites in programmatic market worldwide 2023
- Premium Statistic Key data on bid shading worldwide 2023
- Basic Statistic Advertising revenue of misinformation publishers worldwide 2021
- Premium Statistic Ad revenue of pirate digital media worldwide 2020-2021, by platform
Overview
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Premium Statistic
Programmatic ad spend worldwide 2017-2028
Programmatic ad spend worldwide 2017-2028
Global programmatic advertising spending from 2017 to 2028 (in billion U.S. dollars)
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Premium Statistic
Programmatic ad spend growth worldwide 2018-2028
Programmatic ad spend growth worldwide 2018-2028
Change in programmatic advertising spending worldwide from 2018 to 2028
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Premium Statistic
Digital ad spend worldwide 2020-2029, by purchase method
Digital ad spend worldwide 2020-2029, by purchase method
Distribution of digital advertising spending worldwide from 2020 to 2029, by purchase method
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Premium Statistic
Change in programmatic ad spend worldwide Q2 2023, by category
Change in programmatic ad spend worldwide Q2 2023, by category
Change in programmatic advertising spending in 2nd quarter 2023, by category
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Premium Statistic
Share of MFA sites in programmatic market worldwide 2023
Share of MFA sites in programmatic market worldwide 2023
Share of made-for-advertising (MFA) sites in the open internet programmatic advertising spending and impressions worldwide between September 2022 and January 2023
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Premium Statistic
Key data on bid shading worldwide 2023
Key data on bid shading worldwide 2023
Key data on bid shading in programmatic advertising worldwide as of July 2023
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Basic Statistic
Advertising revenue of misinformation publishers worldwide 2021
Advertising revenue of misinformation publishers worldwide 2021
Programmatic advertising revenue of misinformation publishing sites in the United States and worldwide in 2021 (in billion U.S. dollars)
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Premium Statistic
Ad revenue of pirate digital media worldwide 2020-2021, by platform
Ad revenue of pirate digital media worldwide 2020-2021, by platform
Advertising revenue generated by pirate digital media between June 2020 and May 2021, by platform (in million U.S. dollars)
Regional data
4
- Premium Statistic Programmatic share of digital ad spend worldwide 2022, by region
- Premium Statistic Programmatic ad spend worldwide 2024, by region
- Premium Statistic Distribution of programmatic ad spend worldwide 2024, by region
- Premium Statistic Programmatic ad spend CAGR worldwide 2017-2028, by region
Regional data
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Premium Statistic
Programmatic share of digital ad spend worldwide 2022, by region
Programmatic share of digital ad spend worldwide 2022, by region
Share of programmatic in digital advertising spending worldwide in 2022, by region
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Premium Statistic
Programmatic ad spend worldwide 2024, by region
Programmatic ad spend worldwide 2024, by region
Programmatic advertising spending worldwide in 2024, by region (in billion U.S. dollars)
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Premium Statistic
Distribution of programmatic ad spend worldwide 2024, by region
Distribution of programmatic ad spend worldwide 2024, by region
Distribution of programmatic advertising spending worldwide in 2024, by region
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Premium Statistic
Programmatic ad spend CAGR worldwide 2017-2028, by region
Programmatic ad spend CAGR worldwide 2017-2028, by region
Compound annual growth rate (CAGR) of programmatic advertising spending worldwide from 2017 to 2028, by region
Leading markets
7
- Premium Statistic Leading programmatic markets worldwide 2024, by growth rate
- Premium Statistic Largest programmatic markets worldwide 2024
- Premium Statistic Largest programmatic markets in Africa 2024
- Premium Statistic Largest programmatic markets in Asia-Pacific 2021
- Premium Statistic Largest programmatic markets in Europe 2024
- Premium Statistic Programmatic ad spend in North America 2024, by country
- Premium Statistic Largest programmatic markets in Latin America 2024
Leading markets
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Premium Statistic
Leading programmatic markets worldwide 2024, by growth rate
Leading programmatic markets worldwide 2024, by growth rate
Fastest-growing programmatic markets worldwide in 2024
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Largest programmatic markets worldwide 2024
Largest programmatic markets worldwide 2024
Leading programmatic advertising markets worldwide in 2024, by spending (in billion U.S. dollars)
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Premium Statistic
Largest programmatic markets in Africa 2024
Largest programmatic markets in Africa 2024
Leading programmatic advertising markets in Africa in 2024, by spending (in million U.S. dollars)
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Largest programmatic markets in Asia-Pacific 2021
Largest programmatic markets in Asia-Pacific 2021
Leading programmatic advertising markets in Asia-Pacific in 2021, by spending (in billion U.S. dollars)
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Largest programmatic markets in Europe 2024
Largest programmatic markets in Europe 2024
Leading programmatic advertising markets in Europe in 2024, by spending (in billion U.S. dollars)
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Premium Statistic
Programmatic ad spend in North America 2024, by country
Programmatic ad spend in North America 2024, by country
Programmatic advertising spending in North America in 2024, by country (in billion U.S. dollars)
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Premium Statistic
Largest programmatic markets in Latin America 2024
Largest programmatic markets in Latin America 2024
Leading programmatic advertising markets in Latin America in 2024, by spending (in million U.S. dollars)
Players
9
- Premium Statistic Market share of the leading marketing automation solution providers worldwide 2024
- Premium Statistic Leading header-bidding technologies worldwide 2023
- Premium Statistic Criteo revenue 2019-2023
- Premium Statistic HubSpot, Inc.'s revenue worldwide 2010-2023, by type
- Premium Statistic JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
- Basic Statistic Magnite revenue 2016-2023
- Premium Statistic Mobivsta ad tech revenue 2021-2023, by subsidiary
- Premium Statistic Teads revenue 2016-2023
- Premium Statistic The Trade Desk revenue 2016-2023
Players
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Premium Statistic
Market share of the leading marketing automation solution providers worldwide 2024
Market share of the leading marketing automation solution providers worldwide 2024
Market share of the leading marketing automation solution providers worldwide as of July 2024
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Premium Statistic
Leading header-bidding technologies worldwide 2023
Leading header-bidding technologies worldwide 2023
Leading header-bidding technologies worldwide in October 2023, by usage share
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Premium Statistic
Criteo revenue 2019-2023
Criteo revenue 2019-2023
Revenue generated by Criteo SA from 2019 to 2023 (in billion U.S. dollars)
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Premium Statistic
HubSpot, Inc.'s revenue worldwide 2010-2023, by type
HubSpot, Inc.'s revenue worldwide 2010-2023, by type
HubSpot, Inc.'s revenue worldwide from 2010 to 2023, by type (in million U.S. dollars)
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Premium Statistic
JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
JCDecaux SE's programmatic digital out-of-home (prDOOH) advertising revenue from 2021 to 2023 (in million euros)
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Basic Statistic
Magnite revenue 2016-2023
Magnite revenue 2016-2023
Revenue generated by Magnite, Inc. from 2016 to 2023 (in million U.S. dollars)
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Premium Statistic
Mobivsta ad tech revenue 2021-2023, by subsidiary
Mobivsta ad tech revenue 2021-2023, by subsidiary
Revenue generated by Mobvista in the advertising technology segment from 2021 to 2023, by subsidiary (in million U.S. dollars)
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Premium Statistic
Teads revenue 2016-2023
Teads revenue 2016-2023
Revenue generated by Teads from 2016 to 2023 (in million euros)
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Premium Statistic
The Trade Desk revenue 2016-2023
The Trade Desk revenue 2016-2023
Revenue generated by The Trade Desk, Inc. from 2016 to 2023 (in million U.S. dollars)
Marketer insights
6
- Premium Statistic Planned changes in programmatic ad spending worldwide 2023
- Premium Statistic Top programmatic advertising challenges worldwide 2022
- Premium Statistic Digital media monetization tactics used by retailers worldwide 2023
- Premium Statistic Top ways for using AI in marketing worldwide 2021-2022
- Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Marketing areas in which X (formerly Twitter) lacks effectivity 2023
Marketer insights
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Premium Statistic
Planned changes in programmatic ad spending worldwide 2023
Planned changes in programmatic ad spending worldwide 2023
Planned changes in programmatic advertising spending in 2023 according to marketers worldwide as of September 2022
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Premium Statistic
Top programmatic advertising challenges worldwide 2022
Top programmatic advertising challenges worldwide 2022
Leading programmatic advertising challenges according to ad technology investment decision-makers worldwide in 2022
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Premium Statistic
Digital media monetization tactics used by retailers worldwide 2023
Digital media monetization tactics used by retailers worldwide 2023
Digital media monetization tactics used by retailers worldwide as of 1st quarter 2023
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Premium Statistic
Top ways for using AI in marketing worldwide 2021-2022
Top ways for using AI in marketing worldwide 2021-2022
Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022
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Premium Statistic
Leading solutions to replace 3rd-party cookies worldwide 2023
Leading solutions to replace 3rd-party cookies worldwide 2023
Third-party cookie replacement solutions being tested worldwide as of August 2023
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Premium Statistic
Marketing areas in which X (formerly Twitter) lacks effectivity 2023
Marketing areas in which X (formerly Twitter) lacks effectivity 2023
Business areas in which X's (formerly Twitter) lacks effectiveness according to marketers worldwide as of August 2023
Skill importance
4
- Premium Statistic Scarcest skills in the advertising media marketplace in agencies 2022
- Premium Statistic Skills and capabilities for the future in the advertising media for agencies 2022
- Premium Statistic Scarcest skills in the advertising media marketplace in advertisers 2022
- Premium Statistic Skills and capabilities for the future in the advertising media for advertisers 2022
Skill importance
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Premium Statistic
Scarcest skills in the advertising media marketplace in agencies 2022
Scarcest skills in the advertising media marketplace in agencies 2022
Scarcest skills in the advertising media marketplace according to agencies worldwide as of May 2022
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Premium Statistic
Skills and capabilities for the future in the advertising media for agencies 2022
Skills and capabilities for the future in the advertising media for agencies 2022
Skills and capabilities that will increase most in importance in the advertising media marketplace according to agencies worldwide as of May 2022
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Premium Statistic
Scarcest skills in the advertising media marketplace in advertisers 2022
Scarcest skills in the advertising media marketplace in advertisers 2022
Scarcest skills in the advertising media marketplace according to advertisers worldwide as of May 2022
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Premium Statistic
Skills and capabilities for the future in the advertising media for advertisers 2022
Skills and capabilities for the future in the advertising media for advertisers 2022
Skills and capabilities that will increase most in importance in the advertising media marketplace according to advertisers worldwide as of May 2022
Emissions
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Premium Statistic
Emissions generated by programmatic advertising worldwide 2023, by country
Emissions generated by programmatic advertising worldwide 2023, by country
Monthly carbon emissions generated by programmatic advertising in selected countries worldwide in 1st quarter 2023 (in 1,000 metric tons)
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Premium Statistic
Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country
Emissions generated per 1,000 programmatic advertising impressions in selected countries worldwide in 1st quarter 2023 (gCO₂PM)
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Premium Statistic
Emissions generated by programmatic adverting worldwide 2023, by source
Emissions generated by programmatic adverting worldwide 2023, by source
Distribution of carbon emissions generated by programmatic advertising in 1st quarter 2023, by source
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