E-commerce in the United States - statistics & facts

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Key insights

Retail e-commerce revenue
1.2tn USD
E-commerce share of total retail sales
16%
Fastest-growing retail e-commerce category
Food

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Overview

Segments

Leading players

  • Basic Statistic Biggest online retailers in the U.S. 2023, by market share
  • Premium Statistic Most popular online shops in the U.S. 2024
  • Premium Statistic Top online stores in the U.S. 2023, by e-commerce net sales
  • Premium Statistic Leading online marketplaces in the U.S. 2023, by GMV
  • Basic Statistic Top food & beverages online stores in the U.S. in 2023
  • Premium Statistic Top fashion online stores in the U.S. in 2023
  • Premium Statistic Top consumer electronics online stores in the U.S. 2023
  • Premium Statistic Highest valued e-commerce startup companies in the U.S. 2023

Online shoppers

Device usage

  • Premium Statistic Most common devices for online purchases in the U.S. 2023
  • Premium Statistic Online retail website visits and orders in the U.S. 2024, by device
  • Premium Statistic Online retail website visits growth in the U.S. 2024, by device
  • Premium Statistic Online retail order growth in the U.S. 2024, by device
  • Premium Statistic Cart abandonment rate in the United States 2024
  • Basic Statistic E-commerce conversion rate on holiday shopping days in the U.S. 2023, by device

Online traffic & mobile apps

  • Basic Statistic Leading e-commerce and shopping websites in the U.S. 2023, based on visit share
  • Premium Statistic Leading online marketplaces in the U.S. 2023, based on visit share
  • Premium Statistic Most downloaded shopping apps in the U.S. 2023
  • Premium Statistic Most downloaded marketplace apps in the U.S. 2023
  • Premium Statistic Most downloaded food delivery apps U.S. 2023
  • Premium Statistic Most downloaded fashion & beauty apps in the U.S. 2023

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