Wendy’s, a quick service restaurant (QSR) chain famous for its square-shaped burger patties, is one of the
. Wendy’s merged with Arby’s under parent company Triarc in 2008; however, several years after separating from the sandwich restaurant franchise, Wendy’s became the primary focus of the company which was then renamed The Wendy’s Company. In 2023, the
reached 2.18 billion U.S dollars, showing growth over the previous year. Much like many other
, Wendy’s menu centers on the classic burger and fries combination. Other offerings include chicken sandwiches, salads, and a breakfast menu that was introduced in March 2020 to boost sales figures in the United States.
How successful is Wendy's?
Although the company’s revenue experienced an overall decrease over the past decade, the
number of Wendy’s restaurants worldwide increased during this period. Wendy’s, like many QSR chains, franchises most of its restaurants and in 2023, Wendy’s accounted for almost 16 times as many franchised restaurants as company-owned restaurants in its global portfolio. That same year, the company reported an
operating income of 382 million U.S. dollars and a net income of 204.4 million U.S. dollars. Over the past fourteen years, Wendy’s
net income has fluctuated considerably, peaking in 2018 at over 460 million U.S. dollars. This figure was largely generated from the company selling its ownership interest in Inspire Brands.
What is Wendy’s place in the QSR market?
Some of Wendy’s competitors in the fast food industry include McDonald’s, Starbucks, Chick-fil-A, and Taco Bell. Wendy’s placed eighth in a ranking of the
leading QSR chains in the U.S., by units in 2022. While this shows the prevalence of Wendy's in the U.S., the number of establishments of competitor and fast food behemoth, McDonald's, was still double that of Wendy’s. Comparatively, famous coffee shop chain, Starbucks, managed to top both Wendy’s and McDonald’s in terms of store count with over 15 thousand establishments. Meanwhile, when looking at customer experiences and their overall satisfaction with the brand,
Wendy’s American Customer Satisfaction Index (ACSI) score was 74 in 2023, showing growth over the previous year. While the company may have beaten its year-over-year ACSI score, it did not beat the
quick service restaurant industry's average ACSI score in 2023.
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