Wendy’s brand profile in the United States 2023
How high is the brand awareness of Wendy’s in the United States?
When it comes to restaurant chain customers, brand awareness of Wendy’s is at 91 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wendy’s in the United States?
In total, 41 percent of U.S. restaurant chain customers say they like Wendy’s. However, in actuality, among the 91 percent of U.S. respondents who know Wendy’s, 45 percent of people like the brand.
What is the usage share of Wendy’s in the United States?
All in all, 36 percent of restaurant chain customers in the United States use Wendy’s. That means, of the 91 percent who know the brand, 40 percent use them.
How loyal are the customers of Wendy’s?
Around 30 percent of restaurant chain customers in the United States say they are likely to use Wendy’s again. Set in relation to the 36 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.
What's the buzz around Wendy’s in the United States?
In October 2023, about 20 percent of U.S. restaurant chain customers had heard about Wendy’s in the media, on social media, or in advertising over the past three months. Of the 91 percent who know the brand, that's 22 percent, meaning at the time of the survey there's little buzz around Wendy’s in the United States.
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