Consumers are looking to eat certain food products for several reasons. A variety of
are among them. For example, U.S. consumers hope to increase their energy or reduce fatigue by consuming specific foods and beverages. Vegetables are the top answer when Americans are asked what food they seek out to
. They give the same answer for
. However, the food category Americans spend the most money on is
. The market revenue of confectionery in the United States is 191 billion U.S. dollars, ahead of meat at 165 billion dollars.
Healthy eating in the U.S.
U.S. consumers name a variety of qualities
when asked what constitutes healthy food. That the food contains vegetables or fruits ranks fourth among the top five answers given at 28 percent. Fresh, low in sugar, and a good source of protein, are the three top answers at 37, 32, and 29 percent, respectively. Consumers that
try to avoid or limit sugars commonly do so to avoid gaining weight. Preventing the emergence of or managing an existing health condition are other reasons given.
Gen Z is especially aware of sugar in their food, and 29 percent of members of this generation try to avoid sugar. Approximately 36 percent of
Gen Z also believe that meatless diets are healthier. Overall,
five percent of U.S. consumers are vegetarians, and this number is likely to grow as a relatively large share of
younger consumers follow a vegetarian diet.
How the cookie crumbles - snacking in the U.S.
Dairy products, cookies, ice cream, and other snacks are also a major part of the American diet. For 59 percent of U.S. consumers,
cookies are their favorite snack, and
half of American consumers buy them regularly. A third of the country indulges in snacking once a day, and
only four percent never snacks. Hunger or thirst are the
leading reasons for snacking, while the need for energy motivates 22 percent of Americans to snack. Among salty snacks,
Lay’s is the brand of choice. When it comes to
chocolate bars, Reese’s and Hershey’s are neck and neck in the consumer’s favor.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
