Valentina Dencheva
Researcher
Detailed statistics
Number of global social network users 2017-2028
Detailed statistics
Social media ad spending worldwide 2019-2028, by device
Detailed statistics
Largest social media advertising markets worldwide 2023
Social media ad spend worldwide 2019-2029
Social media advertising spending worldwide from 2019 to 2029 (in billion U.S. dollars)
Social network ad spending per user worldwide 2020-2028, by device
Social network advertising spending per user worldwide from 2020 to 2028, by device (in U.S. dollars)
Largest social media advertising markets worldwide 2023
Leading markets worldwide in 2023, by social media advertising spending (in million U.S. dollars)
Social media ad spend growth worldwide 2021-2022
Volume of social media advertising spending worldwide from 2nd quarter 2022 to 3rd quarter 2023 (indexed to 2nd quarter 2022)
Growth of digital media budgets worldwide 2024, by format
Expected change in digital media budgets worldwide in 2024, by format
Growth of social media ad revenue worldwide 2023, by platform
Change in advertising revenue of selected social media platforms worldwide in 2023
Social media analytics market value worldwide 2021-2028
Social media analytics market size worldwide from 2021 to 2028 (in billion U.S. dollars)
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
Use of social media ads among marketers worldwide 2023, by platform
Frequency of social media ad use among marketers worldwide as of January 2023, by platform
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024
Changes in use of video platforms for social media marketing purposes worldwide 2024
Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2024
Areas in which marketers used automation the most worldwide 2024
Areas in which marketers used automation the most worldwide as of February 2024
Leading digital consumer engagement tactics worldwide 2022
Leading digital consumer engagement tactics according to marketers worldwide as of June 2022
Leading benefits of social media marketing according to marketers worldwide 2024
Leading benefits of social media marketing according to marketers worldwide as of January 2024
Most effective ad formats for mobile app user acquisition worldwide 2022
Most effective digital advertising formats for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022
Volume of social media ad impressions worldwide 2022-2023
Volume of social media advertising impressions worldwide from 4th quarter 2022 to 4th quarter 2023 (indexed to 4th quarter 2022)
Volume of social media ad clicks worldwide 2022-2023
Volume of social media advertising clicks worldwide from 2nd quarter 2022 to 2nd quarter 2023 (indexed to 2nd quarter 2022)
Social media ads CTR worldwide 2022-2023
Social media advertising clickthrough rate (CTR) worldwide from 4th quarter 2022 to 4th quarter 2023
Social media ads CPM worldwide 2022-2023
Social media advertising cost-per-mille (CPM) worldwide from 4th quarter 2022 to 4th quarter 2023 (in U.S. dollars)
Most valuable media & entertainment brands worldwide 2024
Leading media and entertainment brands worldwide in 2024, by brand value (in billion U.S. dollars)
Fastest growing brands worldwide 2024
Brands with the highest brand value change worldwide in 2024
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
Social media revenue of selected companies 2023
Revenue of selected social media companies from 2014 to 2023 (in million U.S. dollars)
Leading social commerce platforms worldwide 2023, by country
Main social platforms used to purchase a product in selected countries worldwide in 2nd quarter 2023
Number of global social network users 2017-2028
Number of social media users worldwide from 2017 to 2028 (in billions)
Number of worldwide social media users 2023, by region
Number of social network users worldwide as of January 2023, by region (in millions)
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
Leading social media usage reasons worldwide 2023
Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023
Main sources for online shopping inspiration worldwide 2023
Leading sources of inspiration for online shoppers worldwide in 2023
Leading channels for product search worldwide 2023
Leading channels for product search worldwide in 2023
Consumers who bought an item after seeing it on social media 2023, by country
Share of shoppers that purchased a product after seeing it on social media in selected countries worldwide in 2nd quarter 2023
Millennials' trust on product/brand recommendation made by influencers worldwide 2023
Millennials' opinions on how much they trust product/brand recommendations made by social media influencers worldwide in 2023
Social media as a fashion information source for luxury consumers worldwide 2022
Importance of social media as a fashion information source for luxury consumers in selected countries/regions worldwide as of May 2022
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)