D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Puma - statistics & facts
Puma is a German-owned multinational sports apparel company with headquarters in Herzogenaurach, Germany. Founded in 1948, the company is engaged in the design and manufacture of both casual and athletic footwear, apparel, and accessories. Since its foundation, the company has grown to become one of the biggest sportswear/sporting goods companies worldwide with sales reaching over eight and a half billion euros and a total number of over 18,600 employees in 2023.
High profile sponsorships and brand ambassadors
As stated earlier, the Puma brand is comprised of three primary product segments: footwear, apparel, and accessories. The footwear segment accounts for more than half of the company's consolidated sales, generating a record amount of over 4.6 billion U.S. dollars in 2023. That year, Puma's sponsorships of top athletes extended to include big names, such as Neyjmar Jr., Fridolina Rolfö, LaMelo Ball, and Jack Grealish.Puma brand apparel and accessories
Like its competitors, Nike and Adidas, Puma has invested in expanding its apparel and accessories lines in recent years. Since 2016, sales from the apparel segment have doubled, and they exceeded the two billion-euro-mark for the first time in 2019. Just three years later, the brand had already reached roughly 2.9 billion euros of annual apparel sales. In 2023, the segment generated about 2.76 billion. Puma-branded accessories have also contributed significantly towards group sales, with the segment reaching its highest ever value in 2023.
