Puma brand profile in the United States 2024
How high is the brand awareness of Puma in the United States?
When it comes to sportswear owners, brand awareness of Puma is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Puma in the United States?
In total, 37% of U.S. sportswear owners say they like Puma. However, in actuality, among the 94% of U.S. respondents who know Puma, 39% of people like the brand.
What is the usage share of Puma in the United States?
All in all, 26% of sportswear owners in the United States own Puma. That means, of the 94% who know the brand, 28% own them.
How loyal are the owners of Puma?
Around 20% of sportswear owners in the United States say they are likely to purchase Puma again. Set in relation to the 26% usage share of the brand, this means that 77% of their owners show loyalty to the brand.
What's the buzz around Puma in the United States?
In March 2024, about 18% of U.S. sportswear owners had heard about Puma in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Puma in the United States.
When it comes to sportswear owners, brand awareness of Puma is at 94% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Puma in the United States?
In total, 37% of U.S. sportswear owners say they like Puma. However, in actuality, among the 94% of U.S. respondents who know Puma, 39% of people like the brand.
What is the usage share of Puma in the United States?
All in all, 26% of sportswear owners in the United States own Puma. That means, of the 94% who know the brand, 28% own them.
How loyal are the owners of Puma?
Around 20% of sportswear owners in the United States say they are likely to purchase Puma again. Set in relation to the 26% usage share of the brand, this means that 77% of their owners show loyalty to the brand.
What's the buzz around Puma in the United States?
In March 2024, about 18% of U.S. sportswear owners had heard about Puma in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Puma in the United States.
