With the first U.S. model produced by the Metz Company in 1898, two-wheelers have become a staple in the United States and global vehicle market. The
was estimated to grow from over 133 billion U.S. dollars to some 136 billion in 2023 as the market continued to recover from the revenue drop recorded at the onset of the COVID-19 pandemic. This rebound somewhat dampened amid supply chain issues in 2022.
In 2022, the
United States motorcycle, bicycle, and parts manufacturing gross output reached around eight billion U.S. dollars, a year-over-year increase of approximately 17.5 percent. Consumers in the U.S. bought an estimated 550,000 motorcycles in 2021, up some 8.9 percent compared to 2020 estimates. While sales climbed, the
average price of two-wheelers remained relatively stable despite the COVID-19 pandemic.
California records the highest sales
At over 5.51 billion U.S. dollars in revenue in 2022, on-road motorcycles were the
best-selling segment in the U.S. motorcycle market in 2022, dwarfing their off-road and scooter counterparts. On-road motorcycles represented around 86 percent of sales value that year. The cruiser was the
leading on-road motorcycle type in the country, which recorded about 3.4 million motorcycles of this type in circulation at the beginning of 2023. As of 2021, most motorcycle owners resided in New York, where nearly 970,000 motorcycles were registered. Other states with large numbers of motorcycles included California, Florida, and Arkansas. California was the state recording the highest
average annual motorcycle insurance premium in the U.S. as of 2023, at 151 U.S. dollars per year.
Harley-Davidson leads a diverse market
Wisconsin–based Harley-Davidson is still the
leading motorcycle manufacturer in the U.S. market, followed by its main competitor Honda. Between 2021 and 2022, H-D's U.S. retail sales fell by about 13 percent to just over 109,000 in the 2022 fiscal year. H-D's key competitors include Minnesota-based Polaris Industries, Audi's Italian subsidiary Ducati, Germany-headquartered BMW, and Asian companies like Honda and Yamaha. These two firms are also among the leading motorcycle manufacturers worldwide. In the 2022 fiscal year, Honda sold around 17.03 million motorcycles worldwide and about
459,000 to motorcycle shoppers in North America, a volume that increased by 22,000 compared to the previous year.
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