L. Yltävä
Research expert
Luxury e-commerce in the United States - statistics & facts
The United States holds the top position in the global online luxury and jewelry market in terms of website traffic. In 2024, the U.S. represented almost one-fifth of the digital traffic to luxury websites worldwide. That year, approximately 132 million Americans shopped for premium goods on the internet, and this number is forecast to increase to over 157 million by 2029.
When looking more closely at current social media trends, the concept of "quiet luxury" has taken center stage. This trend emphasizes a logo-less aesthetic that exudes subtle wealth and elegance, often also referred to as "old money." Renowned U.S. brands like The Row exemplify this trend, which has gained significant traction in the States. Consumers aspire to look like the upper echelon, but do not necessarily want to spend the hefty price tag to be a part of the select few. To do this, consumers focus instead on quality garments, natural materials like linen, silk, and cashmere, and favor leather accessories, while sticking to a neutral color palette.
The online luxury goods industry in the United States is experiencing a steady development, estimated to grow from approximately 18 billion in 2024 to nearly 30 million USD by 2029. The rise of quiet luxury and the increasing popularity of second-hand luxury platforms highlight a shift towards conscious and sustainable consumption.
Social sites engage luxe shoppers
Luxury consumers in the U.S. are more captivated by online advertising than the general public. Platforms like YouTube, Facebook, and Instagram are particularly popular among these shoppers, making social media a significant force in the luxury market. Notably, about six out of ten North American affluent consumers liked or recommended a brand to their close connections, and over half of them followed brands on these platforms.When looking more closely at current social media trends, the concept of "quiet luxury" has taken center stage. This trend emphasizes a logo-less aesthetic that exudes subtle wealth and elegance, often also referred to as "old money." Renowned U.S. brands like The Row exemplify this trend, which has gained significant traction in the States. Consumers aspire to look like the upper echelon, but do not necessarily want to spend the hefty price tag to be a part of the select few. To do this, consumers focus instead on quality garments, natural materials like linen, silk, and cashmere, and favor leather accessories, while sticking to a neutral color palette.
Indulging in upscale goods second-hand
For consumers who want to invest in luxury pieces, second-hand online platforms and apps offer a more cost-effective entry. According to 2024 survey, eBay topped the list of the most used second-hand luxury fashion websites in the U.S., with Poshmark and ThredUp following closely. These digital hubs facilitate consumer-to-consumer sales, simplifying the buying and selling of pre-owned high-end products.The online luxury goods industry in the United States is experiencing a steady development, estimated to grow from approximately 18 billion in 2024 to nearly 30 million USD by 2029. The rise of quiet luxury and the increasing popularity of second-hand luxury platforms highlight a shift towards conscious and sustainable consumption.
