ARPU in the online luxury goods market in the United States 2017-2029, by segment

Published by Statista Research Department, Oct 10, 2024

Over the forecast period until 2029, the ARPU is forecast to exhibit fluctuations among the five online luxury segments in the United States. Overall, the ARPU appears to follow a positive trend, as there are more increasing values than decreasing values expected in the individual segments until 2029. Among them, the segment luxury fashion achieves the relatively highest value throughout the entire period, reaching 255.39 U.S. dollars. 

Average revenue per user in the luxury goods e-commerce market in the United States from 2017 to 2029, by segment

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

eCommerce Luxury Goods refers to the online sales of high-end and premium products, such as designer clothing, accessories, jewelry, and watches. This market focuses on the digital distribution of luxury items through various online platforms, including dedicated luxury brand websites, multi-brand retail websites, and online marketplaces. The eCommerce Luxury Goods market allows consumers to conveniently browse and purchase luxury products from the comfort of their own homes, offering a wide selection of prestigious brands and exclusive collections.

Structure:

The market consists out of several parts, namely: Luxury Eyewear, Luxury Fashion, Luxury Leather Goods, Luxury Watches & Jewelry, Prestige Cosmetics & Fragrances. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Luxury Goods comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page.

Key players in the market are companies, such as LVMH Moët Hennessy Louis Vuitton SE, Richemont SA, and Prada Group.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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Luxury e-commerce in the United StatesGlobal personal luxury goods industryLuxury advertising and marketingMoët Hennessy Louis Vuitton (LVMH Group)Burberry
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